Accelerate Your Career through Personal Branding and Marketing Yourself

When we use the term “marketing”, most people think of products, services and commodities. How about ourselves – marketing our talents, accomplishments and value – inside our organizations and outside within our profession, industry and community. Are we comfortable talking about ourselves in this way? More importantly, are we prepared to talk about ourselves in this way – packaging our talents and accomplishments – showcasing them, leveraging them and presenting our value internally within our organizations and externally within our chosen fields, industries & communities? Especially as human resource professionals, are we managing our careers as proactively as we help others manage theirs?

How does a strong personal brand contribute to our success? Personal branding and marketing yourself empowers us to 'own our career', and seize opportunities we aspire to achieve. Personal branding and the ability to market ourselves is an essential ingredient to successfully manage our careers. Learn how to create a framework to embrace and develop this core competency as you take charge of your career as well as to help others manage theirs.

Our speaker for this networking event is Rita Balian Allen, the president of Rita B. Allen Associates, a national career management firm specializing in executive coaching, leadership development, management training and career development. She is a lecturer at Boston-area universities, a sought-after speaker and presenter, the author of numerous articles, blogs and the book, "Personal Branding and Marketing Yourself: The Three Ps Marketing Technique as a Guide to Career Empowerment". She is a regular Huffington Post blogger and writes a career management column for Leadership & Management Books. Rita was voted one of the top ten executive coaches by the Boston Women's Business Journal and has worked with leaders across all industries and professions.