Analytics for UX Designers (UX Research in Action – Session 4)

Overview

Analytics tools give you powerful insights into how users interact with your product - but the data can be overwhelming without a clear plan. In this workshop, you’ll learn how to focus on the most important metrics, interpret trends, and connect data to actionable UX improvements.

Why this matters

Data without context doesn’t drive change. Understanding what to track and how to interpret it can help you identify problem areas, prioritize improvements, and measure the impact of your design work.

What you’ll learn

• Key analytics metrics for UX designers
• How to connect analytics insights to research and design decisions
• Approaches for tracking and evaluating UX improvements over time

How we’ll work

This is a hands-on, practical workshop. You’ll:

• Explore examples of analytics dashboards and reports
• Work through an exercise to identify relevant metrics for a project
• Get feedback on your tracking plan and approach

Part of the UX Research in Action series

UX Research in Action is a hands-on workshop series designed to give you real-world research skills you can actually use on the job. Each session focuses on a specific skill – from recruiting participants to synthesizing findings – with practical exercises, live feedback, and ready-to-use templates.

Join any session individually, or treat the series like your weekly research boot camp to build skills, confidence, and a standout portfolio project. If you can’t attend live, you’ll still get the recordings, resources, and everything covered in class.

Who should attend

• UX designers who want to better understand analytics
• Product teams aiming to measure and improve UX over time
• Career changers building research-backed portfolio projects

You’ll leave with

• A focused analytics tracking plan for UX improvement
• Clear strategies for connecting data to design changes
• The ability to measure and demonstrate the impact of your work

👩🏽‍🏫 Your Instructor

Cola Solwitz

Lead User Experience Designer & Educator at Bitesize UX

“Focus on the gain, not the gap”

As an educator, Cola wants to give students skills to bring their ideas to life, and the confidence to continue growing as a designer.

Cola has worked as a consultant and in-house visual and user experience designer in New York since 2013. Most recently she has worked on digital products for fortune 500 companies, global finance companies, and well known lifestyle and media brands. Cola has experience in working directly with clients and executive level stakeholders with the specific goal of bringing clients into their vision through a holistic approach of product development, and evangelizes the importance of design research and strategic development.

Alongside her corporate client work, Cola has coached fellow designers, freelancers, and career switchers in achieving their next big goal, from financial literacy to the hiring process. There are many facets to entering a new field and Cola is inspired by raising others up, learning, and leading through experience. She is thrilled to be expanding this work as an educator with Bitesize UX.