An Introduction to Product Management

Product Managers are at the center of every great digital product - connecting business goals, user needs, and technical execution.

In this event, you’ll learn what it means to be a Product Manager, explore the skills and tools they use every day, and see how product teams at leading companies turn ideas into real-world solutions. This session will help you understand how Product Management fits into the modern digital landscape.

Speaker

Jose Quesada, Vice President of Product Management, American Express

Jose is a Vice President of Product Management at American Express with 15 years of experience in digital product leadership. He drives product strategy for the Amex mobile apps and website, having spent over a decade building the award-winning Amex app from the ground up. His expertise in digital innovation and customer-centric design enables him to deliver seamless, high-impact experiences used by millions of consumers worldwide. Jose’s leadership fosters a culture of solution-oriented thinking, empowering cross-functional teams to own product outcomes and deliver with autonomy. He has launched several mobile and payments products globally and regularly shares his insights as a speaker at major product conferences. Jose started his career as technical engineer and shifted to product development with the advent of the app store after completing an MBA. This combination of skill sets makes Jose an innovative leader, with a in-depth understanding of technical concepts and business objectives.

Event Overview

Step inside the world of Product Management for an introduction on how great digital products come to life.

01 The Foundations of Product Management

Explore how PMs define product vision, prioritize features, and align cross-functional teams to deliver meaningful user experiences from concept to launch.

02 Real-World Application

Discover the frameworks, collaboration methods, and tools used by Product Managers at leading companies.

03 Adding Product Skills to Your Toolkit

Learn how BrainStation’s learning paths can help you confidently apply product management skills in your work and prepare you for the next era of digital transformation.