Women are responsible for approximately 81% of consumer purchases in the UK. And yet 91% of women report that they don't feel advertisers understand them...

That creates a very real opportunity.

Would you like to to truly engage with your customers?

Or how about increasing your market share?

And most people are keen to generate greater profits.

If so, Gender Marketing is something you need to know about. Whether you are in B2B or B2C its impact is equally important and profound.

Its roots are in neuro-science, and the understanding we now have of the different ways mens' and womens' brains work. By harnessing this knowledge, you can give your marketing and promotional activity a real edge over your competitiors.

This workshop is designed to give you an overview of the basic concepts behind Gender Marketing, and then introduce you to some of the ways you can apply this knowledge within your marketing.

Designed for small businesses and owner-managers, this session will give you an insight into the key differences between the two brain types, and a checklist to consider when marketing your products/services.

To sign up for this course and pay, email workshops@rhetonic.co.uk