An introduction to donor journey mapping for small non-profit organisations

Join members of the Office Unicorn Team as we introduce donor journey mapping. The session is aimed at small charities and covers:

• What is a donor journey?
• Why is it important to map the donor journey?
• The key stages of a donor journey
• How to identify touchpoints within each stage
• How to audit each touchpoint
• How to make each touchpoint excellent (with limited resources)

Previous attendees said:

"It was a nurturing, realistic and succinct approach to charity fundraising that clearly values the relationships involved in fundraising."

"Conscious of resource limitations and had clear and actionable advice."

"Appropriate for small charities- not too overwhelming, or over ambitious."