Join members of the Office Unicorn Team as we introduce donor journey mapping. The session is aimed a small charities and covers:
- What is a donor journey?
- Why is it important to map the donor journey?
- The key stages of a donor journey
- How to identify touchpoints within each stage
- How to audit each touchpoint
- How to make each touchpoint excellent (with limited resources)
Previous attendees said:
"It was a nurturing, realistic and succinct approach to charity fundraising that clearly values the relationships involved in fundraising."
"Conscious of resource limitations and had clear and actionable advice."
"Appropriate for small charities- not too overwhelming, or over ambitious."
