An Introduction to Digital Marketing

Digital Marketers are the storytellers of the digital age - connecting brands with audiences through creativity, strategy, and data.

In this event, you’ll learn what digital marketing entails, explore the channels and tools marketers use every day, and see how leading companies craft campaigns that capture attention and drive results. This session will help you understand how digital marketing powers business in today’s connected world.

Speaker

Helen Irem Sevim, Strategic Account Manager II, Amazon

Helen is a digital marketing leader with over eight years of experience driving growth for major brands. At Amazon, she manages strategic accounts in the Ads team, executing high-impact campaigns across paid search, social, DSP, and product marketing to deliver measurable results for clients. She brings expertise in campaign strategy, optimisation, and cross-channel execution, helping brands scale their digital advertising effectively. Previously, Helen led growth marketing and digital campaign initiatives at Shopify and eBay, building strategies that reached millions of users across multiple markets. She combines hands-on campaign experience with a customer-first mindset and brings real-world insights into her teaching, helping learners develop practical skills in digital marketing, performance advertising, and campaign optimisation.

Event Overview

Step inside the world of Digital Marketing for an introduction on how great campaigns come to life.

01 The Role of a Digital Marketer

Understand how marketers create strategies that connect with audiences and deliver tangible results.

02 Real-World Application

Explore SEO, paid media, social, and analytics tools used by top marketing teams.

03 Adding Marketing Skills to Your Toolkit

Learn how BrainStation’s learning paths can help you confidently apply digital marketing skills in your work and prepare you for the next era of digital transformation.