An Interview with Dylan McGrath

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.Check out an introduction to The Hoffman Agency onSlideShare.

The Hoffman Agency

Ask engineers to name their go-to publication. EE Times will top the list.
But like all publications in the digital era, EE Times recognizes that the status quo is not a sustainable business model.
With that as the backdrop, EE Times just rolled out a full-blown redesign. Think kitchen remodel X 10.
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If you’re a communications professional or marketer who intersects with the electronics sector, you’re likely wondering what does this mean.
Glad you asked.
Dylan McGrath, editor-in-chief for EE Times, will provide color commentary on the redesign — hey, it’s football season — and share the direction of the publication on November 5 at 11 a.m. A Q&A session that’s sure to be lively will follow Dylan’s talk. This industry event will take place at The Hoffman Agency.
There’s no charge for the talk, but seating is limited.
Please RSVP to Jaime Hamilton at <A HREF="mailto:JHamilton@hoffman.com" TARGET="_blank" REL="nofollow noopener noreferrer">JHamilton@Hoffman.com</A> to reserve your seat. We’re going with a first-come, first-serve basis. Once the room is filled, we’ll stop accepting RSVPs and stay on the fire marshal’s good side.
If you have questions on the event, email Lou Hoffman <A HREF="mailto:LHoffman@Hoffman.com" TARGET="_blank" REL="nofollow noopener noreferrer">LHoffman@Hoffman.com</A>.

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An Interview with Dylan McGrath

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An Interview with Dylan McGrath

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