Amplify Your Skills: Mastering the Mailer

In this session, we'll be delving deep into a fundamental element of most Franking plans: MAIL. They're one of the oldest tricks in the book, but that doesn't mean technologies, designs, and strategy needs to be stuck in the past! This class will show you some mailer ideas that stick out (from scratch-offs to foil to newspapers), as well as how to better incorporate your mail program with digital and texting outreach. We'll also give you a behind-the-scenes view of how your mail goes from drafting through design and into circulation.