AMA Triangle Presents: Find the Funny with Ben Oliver

If your team’s ever said “we can’t get away with that” in a brainstorm, this one’s for you. Turns out, playing it safe is the riskiest move of all. In this 45-minute crash course, Monkey Budget co-founder Ben Oliver breaks down how to use humor to get attention, connect with your audience, and maybe even impress your boss.

As co-founder of Monkey Budget, a comedy-first agency for B2B brands, Ben Oliver is weirdly serious about funny B2B content. As agency owner, creative director, and “recovering” strategist, he’s been bringing comedy to marketing since casting a goat as the lead in a product explainer video in 2016. Ben is still waiting for his invitation to give a TEDx talk on the art of using and bleeping swear words in marketing content.

Key Takeaways:

Lighten up. How to create a safe space to explore boundaries and find your funny.

Start small. You don’t need a rebrand, just a single product, campaign, or channel to test your funny.

Sell it up the chain. Learn how to pitch humor to higher-ups by framing it as a strategic risk worth taking.

Build your bench. Meet the three perspectives that make up a great comedic writers’ room and how to mirror them in-house.

Layer the laughs. Discover how voice, music, and visuals each add their own kind of funny.

*No comedians required, but they do help quite a bit.