AI Is Bringing On A UX Resurgence

AI will be a gift to UX professionals. Just not in the way we think. The gift won’t be some new magical tool that somehow makes UX easier. Nor will AI “discover” some previously unheard-of method or technique that will change UX forever. Those are not the gifts AI will give us.

Too many organizations are rushing to push AI capabilities into products and services, making them more frustrating. Teams are too focused on delivering something they can call AI, ignoring whether that new capability brings value to their customers and users.

UX professionals are now well-positioned to clean up the AI mess and ensure that products deliver delightful experiences. With the right skills, practices, and perspectives, UX folks can exceed customer expectations and anticipate users' needs. This new effort will spawn a resurgence of the UX field.

👉 Where is AI currently degrading the experiences of customers and users?

👉 What new skills, practices, and perspectives will UX professionals need to clean up their AI messes?

👉 How do UX leaders use this opportunity to boost the visibility and value of these essential UX capabilities?

Join IxDF Las Vegas with Jared Spool as he explores how UX leaders ensure their organization focuses on delivering value. Discover how your training and expertise will be essential to this AI future and will contribute to the UX field’s resurgence.

Meet The Speaker

Jared M. Spool is a Maker of Awesomeness at Center Centre. 

If you’ve ever seen Jared speak about user experience (UX) design, you know he’s probably the most effective and knowledgeable communicator today. He started working in the field of user experience in 1978, before the term "UX" was ever associated with computers. 

While he led UIE, the industry research firm he started in 1988, the field of UX design emerged, and Jared helped define what makes UX designers successful worldwide. UIE's world-class research organization produces conferences and workshops worldwide and for companies in every industry.

In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new school in Chattanooga, TN, to create the next generation of industry-ready UX Designers. They made a revolutionary approach to vocational training, infusing Jared's decades of UX experience with Leslie's mastery of experience-based learning methodologies. UIE joined forces with Center Centre and now delivers the best professional development programs in the UX Design industry.

Jared has been a highly celebrated keynote speaker and workshop presenter at conferences across the globe. For 23 years, he was the conference chair and keynote speaker at the now-retired annual UI Conferences and UX Immersion Conferences, and he manages to squeeze in a fair amount of writing time. He co-authored Web Usability: A Designer’s Guide and Web Anatomy: Interaction Design Frameworks that Work.