AI GTM Orchestration: Accelerating Revenue with Zapier

AI GTM Orchestration: Accelerating Revenue with Zapier

This is the name that will appear on all completion certificates.

Participant Takeaways

By the end of the session, participants will:

Learn the foundational building blocks of AI-powered workflows:

• What Large Language Models (LLMs) do (e.g., ChatGPT, Claude)
• How automation works (Zapier Zaps)
• When and why to use AI Orchestration platforms
• What makes AI Agents unique — and powerful — in marketing workflows

Understand the difference between:

• LLMs (intelligent content)
• Automations (triggered workflows)
• Orchestration (coordinated systems)
• AI Agents (autonomous decision-makers)

Build and deploy:

• At least one AI Agent
• At least one agentic GTM workflow

Leave with a working prototype and a repeatable framework for transforming slow, manual marketing processes into fast, AI-driven systems.Be equipped to lead or collaborate on AI initiatives across RevOps, campaign ops, content workflows, CRM enrichment, and more.

This course isn’t just about theory — it’s about building your first real AI teammates.

Target Audience: Marketing Teams at Every Level

This course is built for entire marketing teams, from hands-on builders to strategic leaders:

• Marketing Managers — Automate campaign ops, lead follow-up, and content workflows.
• Marketing Ops & RevOps Specialists — Orchestrate lead flow, scoring, alerts, enrichment, and attribution across the stack.
• Growth Marketers — Rapidly prototype and deploy AI-powered funnels and journeys.
• Directors and VPs of Marketing — Align cross-functional initiatives using AI as leverage, not overhead.
• CMOs and Executives — Drive cost-effective AI transformation across tools, teams, and outcomes.

No matter your level, this course makes AI orchestration practical, tangible, and scalable for the problems your team faces today.

Agenda: 8:30 AM – 12:30 PM

8:30 – 9:00 AM

Welcome + Framing: From Automation to Orchestration

Why orchestration matters now. Overview of tools: LLMs vs Automation vs AI Agents.

9:00 – 9:45 AM

Tooling Deep Dive: Zapier’s Orchestration Stack

Explore Zaps, AI Agents, Tables, Interfaces, and Chatbots — what they do and when to use each.

9:45 – 10:30 AM

Live Build: Guided GTM Workflow

Create a complete GTM automation with enrichment, outreach, and CRM updates.

10:30 – 10:45 AM

Break ☕

10:45 – 11:15 AM

Agent Design Lab

Design and build your own AI Agent from scratch — no code needed.

11:15 – 11:45 AM

Breakouts: Team Challenge

Small groups build AI Agents + agentic workflows around a real process.

11:45 – 12:15 PM

Live Demos + Feedback

Each team shares their build. Coaching, discussion, and peer review.

12:15 – 12:30 PM

Wrap-Up + Next Steps

Key takeaways, ongoing resources, and how to deploy your work post-session.

Prerequisite Knowledge

No experience with Zapier or AI required.

Just come hungry to learn and bring a real-world process you’d love to improve — whether it’s lead routing, campaign follow-up, onboarding, or reporting.

If it’s repetitive, manual, or frustrating, it’s probably perfect for orchestration.

We’ll guide you step-by-step — from the basics of how Zapier works to building your first agentic workflows.

What to Bring

Laptop – Required for building.

Zapier Account

• Team or Pro+ plans are preferred.
• But the free version works too for most builds.

Logins/access for key GTM tools, such as:

• Slack
• HubSpot or Salesforce
• Gmail or Outlook
• Typeform or Webflow (optional)

Optional but helpful:

• API keys for OpenAI or Claude (if using custom LLMs)
• Access to Notion, Airtable, Jira, or other systems your team uses

A real marketing or ops process you’d love to streamline with AI

The more context you bring, the more relevant your prototype will be.