AI for Business Leaders: How to Scale with AI Agents

This isn't a technical training. It's a 2-hour strategic briefing designed to give GTM leaders a clear and actionable understanding of AI agents. You will learn what they are, see real-world proof of how they solve critical GTM challenges, and get a practical framework for how they can be leveraged to scale your execution. The goal is to equip you with the strategic clarity needed to lead your organization's adoption of this transformative technology.

Who It's For

This session is designed exclusively for senior leaders responsible for the entire GTM engine, including:

• Chief Executive Officers (CEOs)
• Chief Revenue Officers (CROs)
• Chief Marketing Officers (CMOs)
• VPs of Sales, Marketing, and Strategy
  

This is for leaders who need to move beyond the hype and gain a foundational understanding of AI agents to make informed, strategic decisions.

The Transformation You Can Expect

This workshop will provide you with a new lens through which to view your GTM operations.

BEFORE: You may see AI agents as a complex, abstract technology. You might be unsure how they differ from other AI tools, where they fit into your strategy, or how to even begin a meaningful conversation with your team about them.

AFTER: You will have a crystal-clear understanding of what AI agents are and the specific, high-value roles they can play in your GTM. You will move from uncertainty to strategic clarity, equipped with the knowledge and frameworks to confidently lead your team in exploring and implementing this new capability.

What The Takeaways Will Be

You will be equipped with the foundational knowledge and strategic tools to lead:

• A Clear Understanding of what AI agents are and the 3 primary ways they can be applied to a GTM motion (Strategy, Creation, and Analysis).
  
• High-Impact Use Cases drawn from real-world implementations that you can map to your own business challenges.
  
• A Strategic Framework (The IDEA Framework) for evaluating and prioritizing potential agent initiatives within your team.
  
• The "Human+AI" Workflow Model to help you conceptualize how agents can augment your best talent, not just automate tasks.
  
• Key Questions to Ask Your Team to ensure any exploration of AI agents is grounded in real business needs and measurable outcomes.

Why Now?

The foundational shift to AI-augmented operations is happening now. Building a strategic understanding of key technologies like agents is no longer optional for leaders. Those who gain this clarity first will be able to guide their organizations to capture a significant first-mover advantage, creating more efficient, intelligent, and scalable GTM engines. This is your opportunity to build your own expertise and lead from the front.

Why Paul Shirer?

Paul isn't a consultant who has read the books; he's the practitioner who developed the playbook based on real-world implementation.

As the AI Director for a leading GTM firm with clients like Google and Microsoft, Paul built the company's AI strategy from scratch. He has personally overseen the architecture and deployment of 20+ GTM agents. A 3x startup founder, he excels at demystifying complex technology and connecting it to tangible business value. This masterclass is a distillation of his proprietary work, The Business AI Blueprint.

What other Leaders are Saying

"Paul's workshop was a masterclass in clarity. I finally understand not just what AI agents are, but how to think about them strategically. I now have the framework to have a productive conversation with my team and board."

— Ben Morrison, GTM Agency Owner

"I came into this workshop with a lot of questions about AI agents. I left with a clear mental model for how agents can help us scale without burning out our team. The focus on 'Human+AI' workflows was the breakthrough insight for me."

— Marisa Lather, Marketing Leader

Have Questions Before the Workshop?

Connect with Paul on LinkedIn to continue the conversation and ask any questions you may have ahead of the session. He believes the dialogue should start before the masterclass begins.Connect with Paul Shirer on LinkedIn

Bonus Material: Your GTM AI Agent Strategy Toolkit

All attendees will receive a complete digital toolkit to support their strategic understanding:

• The full presentation deck.
• The IDEA Framework one-page summary.
• A guide to High-Impact GTM Agent Use Cases.
• The "Key Questions for Leaders" Checklist.