Many real estate professionals already give generously to causes important to them. But they often do so in secret - out of humility, fear of being perceived as "doing it for the wrong reasons," or simply not knowing how to go about it any other way.
According to research by Mintel:
- 73% of Americans consider companies’ charitable work when making a purchase
- 50% say they would switch to a company that supports a cause they believe in
- 62% of adult iGens (up to age 30) say products from socially responsible companies are worth paying more for
Clearly, if professionals are practicing secret or nonstrategic giving, or not giving at all, opportunities are being missed to gain clients and justify professional fees.
In this collaborative mastermind, you will discuss the mindset of strategic giving, identify causes and organizations to support, learn ways to leverage your giving to deepen relationships with existing clients and generate more leads, and make an annual plan to set all of this in motion.
