#ADW21: Intro to Customer Journey Mapping

Intro to Customer Journey Mapping

Organized by: General Assembly

Consumer empathy. It’s the key to successful product strategy, design, and marketing. To successfully create an offering that dramatically shifts behavior, generates habitual engagement, and promotes a profitable cycle, we must first understand the consumer journey.

In this virtual class, you’ll learn about the basics of customer journey mapping, and how it fits into the broader field of UX Design. Then, you’ll get a chance to apply the fundamentals of customer journey mapping to a real-world scenario. Come learn the basics and gain the skills you need to create your first customer journey map!

Takeaways:

• Understand why and how customer journey mapping is used in UX Design.
• Learn proven consumer journey map design methodologies used for major brands and products.
• Practice making your own consumer journey map!

This event is open to anyone interested in learning about user experience design & research. No previous experience required. This is a beginner-level class.

Facilitator:

Brittney Posternock | Researcher & Workshop Facilitator, General Assembly

Brittney Posternock (BP) is a UX Facilitator. She has lead 50+ workshops and research projects at organizations like International Youth Foundation, World Bank, MicroStrategy and Capital One. Before shifting her career to user experience design, she managed operations teams at SoulCycle and Nordstroms and has 15+ years of experience in customer experience.

Host:

General Assembly is a pioneer in education, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love. We offer leading-edge workshops taught live by top industry professionals on a variety of topics spanning design, digital marketing, data science & analytics, programming & more.

ADW21 Event Information:

The health and safety of our attendees, participants, and greater community is extremely important to us. Please be sure to check out our Health & Safety at ADW21 page for the latest safety updates and policies surrounding in-person events.

You’ll be emailed any additional instructions for how to join the event at least 24-hours prior to the event start time. The information will be sent via Eventbrite so please check your spam if you don't see it in your inbox.

Austin Design Week is committed to a harassment-free event experience for everyone. Our Code of Conduct can be found here. We are also committed to creating an inclusive, accessible space. All virtual events will have automated captioning. If you need additional accommodations, please email us at info@austindesignweek.org as soon as possible to let us know.

For the full Austin Design Week schedule, check out austindesignweek.org.