Advance Test Maturity with Zephyr, Herzum & AI-Powered QA Strategies

Building on our first session, this webinar takes a deeper dive into the Test Maturity Model introduced for Agile and DevOps teams. We’ll explore how organizations can systematically progress from ad hoc testing to fully optimized, AI-augmented quality engineering—leveraging the combined strengths of SmartBear’s Zephyr platform, Herzum’s consulting expertise, and intelligent automation.

You’ll gain a practical framework to assess your team’s current maturity level, define measurable improvement goals, and adopt the tools and processes that drive transformation at scale. We’ll also showcase how AI-powered features in Zephyr and the broader SmartBear portfolio are reshaping the future of testing—making it smarter, faster, and more predictive.

What you’ll learn:

• A detailed walkthrough of the Test Maturity Model: stages, capabilities, and key metrics
• How to assess your QA organization’s maturity level and create a roadmap for improvement
• How SmartBear’s Zephyr Advanced supports every phase of test maturity—from manual to automated to AI-assisted
• Real-world examples of how Herzum’s consulting services guide teams through tool implementation, process change, and Agile QA optimization
• Live demo of AI-driven capabilities in SmartBear tools: from test case generation to intelligent automation recommendations

Whether you’re a QA leader seeking structure for quality transformation or a practitioner looking to modernize your test ecosystem, this session will provide the insight, tooling, and partnerships needed to take the next step confidently.