Digital is not the only way to connect. In this interactive workshop will learn how to integrate direct mail into their marketing mix to stand out, build trust, and reach new or underserved audiences.
You will explore how to design impactful mailers, pair them with digital efforts, and run cost-effective campaigns that generate real-world results, just in time for NVSBW and holiday outreach.
What You Will Learn:
- Why direct mail still works, especially for local and niche audiences
- The elements of an effective direct mail piece (design, message, offer)
- How to build or buy a targeted mailing list
- Ways to combine direct mail with digital tools for greater impact
- Budget tips, tools, and AI-assisted copywriting for mail campaigns
