AAF-ND Presents: Martin Nance- "Navigating the Game"

This Month's Speaker: Martin Nance

Join us for our May speaker event at Brewhalla in Fargo. We welcome Martin Nance, Executive Vice President and Chief Marketing Officer for the Minnesota Vikings, to Fargo for his talk titled, "Navigating the Game: A Marketer's Playbook from Field to Boardroom."

• 2:30pm - Doors Open
• 3:00pm - Welcome, Announcements + Introduction
• 3:05pm - Presentation
• 3:50pm - Audience Q+A

Please join us for the end-of-year party following Martin's talk to celebrate the 23-24 season.

Presentation Summary:

Martin Nance will take you on a journey through his diverse career, from his days as an NFL wide receiver to his current role shaping the marketing and fan engagement strategy for one of the NFL's iconic franchises - The Minnesota Vikings.

Discover the winning plays and strategies that have propelled Nance from the football field to the corporate arena, including his pivotal roles at PepsiCo/Gatorade. Gain valuable insights into the world of strategic marketing programs, advertising, branding, and fan engagement, and understand how these principles apply both on and off the field.

Whether you're an in-house marketing team member, agency professional, student, or aspiring marketer, this session promises to inspire, educate, and provide actionable insights that you can apply to your own marketing playbook.

About Martin

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives. Nance manages multiple departments, including marketing, sponsorship activation, events, premium services, creative, sales analytics & engagement and Vikings Entertainment Network.

Nance joined the organization in 2021 with over 10 years of leadership experience in strategic marketing programs, advertising, branding, fan engagement and customer relations for PepsiCo/Gatorade, previously serving as the Senior Director of Marketing and Sports Intelligence. Prior to his move to senior director, Nance served in several roles for PepsiCo/Gatorade from 2011-21, including Director of Marketing and Head of Gatorade Athlete Activation (2018-2021), Senior Marketing Manager of Gatorade Brand Strategy (2015-18), Marketing Innovation Manager (2013-15) and Marketing Associate Manager (2011-13).

As an NFL WR, Nance spent time with Buffalo, Minnesota and Pittsburgh from 2006-09, seeing game action with the Vikings as a rookie in 2006 and finishing the 2009 season as a Super Bowl XLIII Champion with the Steelers. He began his post-playing business pursuits with the NFL office in 2011, working on corporate development activities for both team organizations and league revenue generation.

Nance graduated with a BS in Accountancy from Miami University of Ohio in 2005, and later went on to earn his MBA at the University of Michigan Ross School of Business and a certificate in Executive Education from the Harvard Business School. Nance currently serves on the boards of Miami University’s athletic department and Beyond Sports Foundation. He and his wife, Minya, have two daughters, Alina and Ava.