Jan

A Playbook for Achieving Product-Market Fit with Dan Olsen

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Description

Calling on all aspiring and current Product Managers, Sales, Marketing and UX professionals, and entrepreneurs who work in early stage companies. Come learn best practices in achieving product-market fit for your product or company.

Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan will teach you his simple but effective process for achieving product-market fit. The Lean Product Process is a 6-step methodology that guides you through how to:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers

For those who are founders, come learn how to turn product definition and development into more of a science than an art to improving your odds of success.

And for aspiring professionals, come learn how to you apply this methodology to a successful career in Product Management, Sales, Marketing or UX Design.

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About Dan Olsen

Dan Olsen is a product management and Lean startup consultant, speaker, and author. His passion is helping others create successful products that customers love. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Dan is the author of the bestseller The Lean Product Playbook. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at Friendster. Dan was also cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

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The Nasdaq Entrepreneurial Center is a San Francisco-based non-profit that provides entrepreneurs with access to professional mentorship, classes taught by industry leaders, state-of-the-art media facilities, and events with high-profile thinkers.

Interested in learning about The Center? Sign up to learn more here.

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About GrowthX Academy

GrowthX Academy trains individuals who want to transition into a career in Sales and Business Development, Growth Marketing or UX Design. Each program is an immersive, 12-week experience located onsite at Galvanize in San Francisco. Our world-class instructors are entrepreneurs, founders, business owners and investors who teach the skills, mindsets and frameworks necessary in today’s competitive environment.

GrowthX Academy delivers dynamic curriculum, personal and professional branding, hands-on experience working alongside real companies and immersion into our network of student peers, instructors, mentors, events, startups and investors. The GrowthX Academy Career Canvas Funnel helps you find the job you love at a company you’ll love working at.