A CEO’s Guide to Building a High-Performance Sales Culture

A CEO’s Guide to Building High-Performance Sales Cultures

Live Masterclass | Wednesday, November 19, 2025 • 12:00 PM ET

Event Overview

If your company’s growth has stalled or swings wildly from one quarter to the next... you’re not alone. Many CEOs leading midmarket organizations are fighting the same uphill battle: inconsistent sales performance, margin pressure, and uncertainty about whether their team has the right structure to win.

Here’s the truth: it’s not the economy or the competition. It’s your sales system.

In this 60-minute masterclass, industry veteran Barry Jones and Frank Niekamp reveal how hundreds of CEOs have transformed their companies by installing a repeatable sales system that creates focus, accountability, and consistent growth. You’ll also hear from two guest CEOs who’ve scaled their businesses by replacing chaos with clarity and turning underperformers into producers.

What You’ll Learn

1. Uncover What’s Really Holding Your Sales Back
Identify the hidden system flaws that drain momentum, then learn how to fix them using proven frameworks.

2. Build a Focused, Accountable Sales Culture
Discover the CEO dashboard and operating rhythm that ensure every salesperson and manager stays aligned, productive, and accountable.

3. Get the Right People in the Right Seats
Learn how to hire, evaluate, and retain top sales talent using an approach that yields 90%+ successful outcomes.

Who Should Attend?

CEOs, Presidents, and senior sales leaders of small to mid-market companies ($10M–$150M+) who are commited to developing a sales system that performs consistently without depending on a few rainmakers.

Speakers

Barry Jones | Strategic Growth Coach, SalesStar | 25+ years of executive experience helping medical supply firms build scalable, high-performing sales systems.
Frank Niekamp | Managing Partner, SalesStar | Architect of development programs that deliver 30–50% sales gains within 12 months.

Format & Bonuses

Date/Time: Wednesday, November 19, 2025 • 12:00 PM ET (45-min briefing + 15-min Q&A)
Location: Live on Zoom • Recording available for registrants
Extras: Complimentary toolkit including the CEO Guide to Strategically Scaling Sales and Sales Organization Assessment Tools

Reserve your seat now to begin transforming your sales system—and unlock predictable, profitable growth in 2026.