A BRAND-BUILDING WORKSHOP: Jan/Feb Issue | Startups Magazine & Buzzbar

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Location

Buzzbar

32 Shoreditch High Street

London

E1 6PG

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description
Powered by Buzzbar, Startups Magazine presents A Brand-Building Workshop for startups, entrepreneurs and freelancers.

About this Event

Amidst the inevitable avalanche of #NewYearNewMe tweets and post-Christmas-feasting-diet-plan-promises, there is something to be said about a fresh start, at looking at the year ahead and reflecting on the year just gone, to plan goals and track progress.

For most, the new calendar year is the benchmark for financial and sales targets, event scheduling and marketing plans - adding rhyme and reason to what can quickly turn into a chaotic year with unpredictable twists and turns thrown into the mix.

From new partnerships, brand evolution, product offering expansions and a thousand other developments, it isn't possible to plan everything, but from a marketing and branding perspective, it is possible to be prepared and to have a structure in place to support and promote your brand story in the best way through the best channels - through to the right people 📣.

Workshop objectives 🎯

'Marketing', 'branding' and 'PR' are broad-sweeping terms covering a multitude of areas - in this Brand-Building Workshop we will specifically be looking at the following areas with experts from Buzzbar, Sifted and Mac&Moore:

Sifted:

  • How to create a press release and how to get it published
  • The benefits of PR and what it entails

Mac&Moore:

  • How well do you know your target audience?
  • Creating customer personas (and why you should do this)
  • Content marketing, strategy and planning

Buzzbar:

  • A digital presence audit: deciphering which channels speak best to your audience, and how to curate content that gets engagement
  • What is 'brand' and how can you build one that speaks to your audience?
  • Branding Kit: what is it, why do you need it and what's in it?

Who is this workshop created for?

Entrepreneurs, startups and freelancers - whether aspiring, green or established - looking to level up their marketing, PR and branding.

What can I expect? (e.g. the crack, the low-down)

  • Attendees can look forward to complimentary nibbles and drinks before settling into the workshop
  • The workshop will be structured in a round-robin style, with spokespeople from each section (marketing, PR & branding) delivering useful tips and advice
  • Relaxed conversation post-workshop with the opportunity to connect with fellow entrepreneurs
  • Attendees can expect to leave the event with a completed 'idea-workbook' applying the workshop's learnings to their specific business model

What should I bring?

Please bring your laptop as we will be sending out an 'idea-workbook' to every attendee to work through during the event on the day. This workshop is designed to give attendees tangible and practical advice which they can apply to their specific business models right there in the moment. If paper and pen is preferred printed copies will be available on the evening.

Agenda

6pm: Arrival & drinks 🥂

6.30pm: Prompt start to the workshop

8.30pm: Workshop ends & relaxed conversation and drinks begins

9pm: Goodbyes 👋

Thanks to our sponsors & partners: Buzzbar, Sifted and Mac&Moore

FAQs

Do I have to bring my printed ticket to the event?

Please show us your digital ticket.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Please register for a ticket under your own name. If you want to bring a friend, please ask them to register.

Terms and Conditions

i. By booking a ticket, you consent to being filmed, recorded and photographed at the event as a member of the audience and to footage and photographs of you being used by Startups Magazine in any medium for the promotion and marketing of Startups Magazine.You have the right to request to see a copy of the information we hold about you and to request corrections or deletions of the information that is no longer required. You can contact Startups Magazine to stop using your images at any time, (tess.weller@startupsmagazine.co.uk) in which case it will not be used in future publications but may continue to appear in publications already in circulation.

ii. Speakers and attendees are subject to change and we do not guarantee that any specific speakers or participants will appear at the event. However, we will always try to find a suitable replacement if one of our key speakers or participants is unable to attend.

iii. You attend the event at your own risk. You are responsible for safeguarding your property when attending the event. Startups Magazine will have no liability for property lost, stolen or damaged at the event.

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Date and Time

Location

Buzzbar

32 Shoreditch High Street

London

E1 6PG

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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