8.11.25 Business Marketing Foundations Workshop
Sales end soon

8.11.25 Business Marketing Foundations Workshop

Create solid marketing and customer strategies that lead to sales using the Lean Canvas template as a guide.

By NIIC & WEOC Women's Business Center

Date and time

Location

3211 Stellhorn Rd

3211 Stellhorn Road Fort Wayne, IN 46815

Agenda

5:00 PM - 6:30 PM

Bring your dinner if you'd like! You can work while you eat.

About this event

  • Event lasts 1 hour 30 minutes

Lean Canvas Marketing Foundations for Business

Join us for an interactive workshop at The NIIC (Northeast Indiana Innovation Center) to learn the essentials of building your marketing strategy using the Lean Canvas model.

Before you even create your social media posts, have a bigger plan in place first.

Whether you're an experienced business owner or just starting out, this event is perfect for gaining insights into creating solid marketing customer strategies for your business. Come ready to work through practical tips and techniques to help you reach your target customers effectively. Don't miss this opportunity to level up your marketing game!

In this group coaching session you will analyze

  1. What your business does/sells
  2. Who your customers are
  3. How you stand apart from others
  4. Marketing and sales strategies

"'Everyone' is not your customer." - Seth Godin

Registrants can attend in-person or virtually. A virtual link will be provided in an email prior to the event.

Frequently asked questions

Where is this space located on the NIIC campus?

Enter via the main entrance on our campus. You might need to ring the door buzzer to let us know you've arrived.

Where can I park?

There is plenty of parking at the site, in front of the building where we'll meet.

What should I bring with me?

We'll provide handouts that you will be using during the workshop. Bring something to write with. And since this takes place during dinner time, feel free to bring any food or drink that you'd like to enjoy while we work.

Can I attend in person or virtually?

We encourage in-person attendance but also welcome those who cannot do so. Since this is a hands-on workshop, personal interaction takes place and all attendees will be invited to contribute a few things that they are comfortable with sharing as we go through the material.

Free
Aug 11 · 5:00 PM EDT