6th Marketing AI Pulse

This Marketing AI Pulse event brings together marketing professionals exploring how AI is transforming creativity, efficiency, and strategy. Join us and be part of the community shaping the future of marketing.

AGENDA

Welcome to a space where marketers are shaping how AI becomes real. The day ahead is about learning together, sharing ideas, and connecting as a community.

TRAINING WORKSHOP: An optional pre-event, instructor-led paid workshop, AI GTM Orchestration: Accelerating Revenue with Zapier, taught by Phil Lakin, Head of Enterprise Innovation at Zapier, runs from 8:30 AM to 12:30 PM at the same venue and includes lunch. If interested, you can purchase a ticket as part of this event’s registration.

Note: You do not need to register for the pre-event workshop to attend the free main Marketing AI Pulse event below.

Atlanta Technology Park is kind enough to let event attendees work from the venue for free before the event begins. There is ample space to plug in and get comfortable.

1:00 PM to 1:30 PM – Doors Open: Pick Up Your Badge and Say Hello
Registration is open. Check in, grab your badge, and start connecting with fellow attendees as the energy builds for the afternoon ahead.

1:30 PM to 2:00 PM – Connect and Mingle: Networking at Its Best
Enjoy snacks, soft drinks, tea, and coffee while making meaningful connections with other attendees. Explore interactive booths featuring technologies and services relevant to modern marketers.

2:00 PM to 2:30 PM – Welcome and Community Discussion
By Aby Varma, Founder, Spark Novus and Marketing AI Pulse Community

This interactive session opens the afternoon with community perspectives on how marketers are evolving their AI adoption journeys. Aby will also invite Amy Mangan, Market Director Atlanta at Robert Half Technology, to share insights on the rise of hybrid AI and marketing roles and emerging skill sets shaping the modern marketing workforce.

2:30 PM to 3:00 PM – Your GTM System Is Stuck. AI Won’t Save It But It Will Scale It
Sangram Vajre, Co-Founder, GTM Partners
Most GTM teams are bolting AI onto broken systems. The result is more noise, not more revenue. This session reframes the conversation: AI is not the strategy, it is the amplifier. Learn why your GTM system is your AI foundation, how leading companies are integrating AI into their go-to-market approach, and how to evolve from static playbooks to dynamic AI-augmented systems.

3:00 PM to 3:30 PM – From Vibes to Validation: Building Trust in AI Driven Insights
Peter Cloutier, Head of Solutions Engineering, Improvado
Experience a live demonstration of how natural language and AI are transforming the way we connect with data, making it conversational, intuitive, and human. Learn how these same tools can quietly enforce governance and accuracy behind the scenes, ensuring your insights do not just feel right but are built on data you can truly trust.

3:30 PM to 3:45 PM – Break
Grab a coffee, chat with fellow attendees, and recharge before the next session.

3:45 PM to 4:45 PM – AI in Marketing: The Promise and the Practice
Panelists:
• Palmer Houchins, VP of Brand and Communications, G2
• Tammy Barnes, Marketing Director, PwC
• Sirmitchell Sorrells, Senior AI Program Manager, Dell and NVIDIA
• Ben Bolton, Senior Marketing Leader and Applied AI Strategist, Verizon Business (Moderator)
AI providers often paint a bright picture, but marketers working with these tools know the story is more nuanced. This session explores real experiences from marketing leaders who are testing, learning, and adapting AI in their daily work. The discussion will uncover what is truly driving value, where expectations fall short, and how to bridge the gap between promise and practice.

4:45 PM to 5:15 PM – Coming Soon

5:15 PM to 6:30 PM – Pulse Hour: Drinks, Music, and Conversations That Continue
Wind down the day with wine, beer, and soft drinks. Connect with speakers, peers, and partners for deeper conversations and new ideas.