5th Annual CMO Summit - A UofSC Virtual Event

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5th Annual CMO Summit - A UofSC Virtual Event

Marketing's Moment: The Critical Role of Marketing in an Era of Disruption

When and where

Date and time

Location

Online

Refund Policy

Refunds up to 7 days before event
Eventbrite's fee is nonrefundable.

About this event

The FIFTH Annual University of South Carolina CMO Summit

Marketing’s Moment: The critical role of marketing in an era of disruption

Markets are changing, competition is coming from new directions, newer brands often are preferred over long-established brands, distribution channels are shifting, inflation and other dynamics are influencing pricing strategy and media is available 24-7 in the palm of our hands. All while the search for talent is more competitive than ever, with diversity, agility, grit, empathy and business acumen foundational to future success of and in business. Marketing has always played an important role in every company’s success, but over the last year and in the years ahead marketing will have an even greater impact on determining who wins and who loses.

At the forefront of business competitiveness is the marketer. Businesses functions, customer relationships and industry/market trends are more interconnected than ever. The UofSC CMO Summit is an annual showcase event that connects our students and our University to the realities of business and the marketing discipline through the eyes of the Chief Marketing Officer and their team.

Across this two-day event, you’ll learn first-hand about how marketers are:

• Leveraging INSIGHTS into action

• Defining new COMPETITIVE Landscapes

• Evolving their BRAND equity to meet today’s customer’s expectations

• DISRUPTING their market before someone disrupts them

• Leveraging TECHNOLOGY to create differentiation beyond just new media• Realizing that PEOPLE is the real key to future success

Marketing’s Moment is NOW, join us to learn about what’s happening today and, more importantly, what we can expect to happen tomorrow.