Have you worked with an agency, plan to work with one, or just want to think more strategically? How do you get the best work from your agency? Believe it or not, just handing them an assignment doesn’t cut it. Learn from public relations and advertising agencies on the dos and don’ts of getting the best work (and value) from your agency. And, even if you don’t work with an agency, you can learn how to think more strategically about your projects.

Date: Wed., October 18

Time: Doors open at 11:30 a.m., program starts at noon

Location: Crowne Plaza Hotel

Panelists:

Debra Reinwand, Brilliant Media Strategies, President & CEO
Kate Consenstein, Rising Tide Communications, Principal & Chief Strategist
Julie Hirt, Spawn Ideas, Director, Account Management
Gary Scott, Thompson & Co. Public Relations, Executive Vice President

Moderator: Heidi Embley, PRSA Alaska Chapter Past President

Get answers to questions like:

What can organizations do to help you, help them?
What do you wish you could tell your clients?
What are your biggest pet peeves with clients?
What are examples of great clients?
How can a client make sure an agency is the right fit?

Who should attend:

Communicators at all levels
Public relations professionals
Advertising professionals
Anyone who works with a PR or advertising agency
Anyone who wants to think more strategically about their PR or advertising work

5 Ways to Get the Most from Your Agency

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