Black Friday can make or break your Q4 performance.
Many brands waste thousands in ad spend due to poor tracking, wrong budget pacing, and last-minute setups.
Join this practical session led by our performance experts to uncover the 5 most common mistakes marketers make every Black Friday—and how to fix them before it’s too late.
You’ll walk away with a battle-tested checklist to make sure your campaigns are tracked, optimized, and ready to scale profitably.
✅ What You’ll Learn
- Tracking that actually works: The must-have event setup before launch
- Creative anatomy: How to build ads that stop the scroll
- Budget pacing framework: Prevent early budget burnout
- Audience segmentation: Reach buyers who actually convert
- Launch timeline: Avoid ad learning resets before the sale
Why Attend?
✔ Learn from real campaign data across MENA ✔ Get a ready-to-use Black Friday tracking checklist ✔ Q&A with performance experts
