5 Black Friday Traps to Avoid Before It’s too Late

Black Friday can make or break your Q4 performance.

Many brands waste thousands in ad spend due to poor tracking, wrong budget pacing, and last-minute setups.

Join this practical session led by our performance experts to uncover the 5 most common mistakes marketers make every Black Friday—and how to fix them before it’s too late.

You’ll walk away with a battle-tested checklist to make sure your campaigns are tracked, optimized, and ready to scale profitably.

✅ What You’ll Learn

• Tracking that actually works: The must-have event setup before launch
• Creative anatomy: How to build ads that stop the scroll
• Budget pacing framework: Prevent early budget burnout
• Audience segmentation: Reach buyers who actually convert
• Launch timeline: Avoid ad learning resets before the sale
  
  

Why Attend?

✔ Learn from real campaign data across MENA ✔ Get a ready-to-use Black Friday tracking checklist ✔ Q&A with performance experts