NOTE: use the Early Bird Discount Code TierSixEarlyBird discount to get 10% off the workshop! Also, if you are a member of Octalysis Prime(.com), DO NOT signup here and wait for your free code in the OP emails.

"Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework."

-Andrew Landis, Founder & CEO of Lucky Diem

"So I would like to let Yu-Kai and all of you know that one of the companies that I work for has already been transformed thanks to the Strategy Dashboard. Our projects have a much better direction, we have found new ways to monitor the projects as well as monetize them. Our designers love it as it has helped them design more focused interfaces with direct links to the actions we want to encourage....the CEO is itching to get on the next course as well. So Thank you Yu-kai Chou You have truly helped me."

-Ryan Julyan, Former Workshop Attendee (South Africa)

Advanced Octalysis Gamification Design Workshop: 3 Progressive Day Sessions (4 hours/day) - ONLINE

For most of the year, Gamification Pioneer & Author Yu-kai Chou travels around the world to give private workshops to corporations so they could apply Gamification, Behavioral Design, and the Octalysis Framework to drive business ROI. This is the exact process that companies regularly pay Yu-kai Chou over $70,000 USD to execute on. However, the price point of the private workshops ($8000/day) may still be more difficult for smaller companies and individuals who also want to learn directly from Yu-kai to level up their organizations.

As a result, for 1-2 times a year Yu-kai hosts a public 3-Day Workshop ONLINE so everyone can apply the right gamification principles into their projects. These quaterly workshops are specifically catered to audience members from both the US and European continents, and are broken down into three 4-hour sessions in consecutive days.

In this workshop Yu-kai Chou will share the exact 5 intricate steps he goes through to design experiences for Octalysis Group clients (such as Google, LEGO, Huawei, Accenture). These 5 Steps are:

Step 1: Octalysis Strategy Dashboard
Step 2: Brainstorming & Ideation Methodology
Step 3: Power/Ease Feature List
Step 4: Battleplan Spreadsheet
Step 5: Concept Wireframes/Storyboarding

Since audience members are at different levels on their journey, these three days are modular and attendees can choose to just attend one day over another.

Day 1: December 4, 8AM to 12PM (noon) Pacific Time. Attendees will participate in the livestream with Yu-kai's video presentation as well as dynamic work slides (with Yu-kai also interacting and answering questions from attendees). This day will be introducing and expanding on the 8 Core Drives within the Octalysis Framework.

Day 2: December 5, 8AM to 12PM (noon) Pacific Time. Day 2 will be focused on the Octalysis Strategy Dashboard and understand how to define all the correct components to start a full gamification design project. Then attendees will work start the Octalyiss Brainstorming/Ideation process for their own project.

Day 3: December 6, 8AM to 12PM (noon) Pacific Time. Day 3 attendees will learn and apply the Octalysis Brainstorming/Ideation methodlogy, PE (Power Ease) Feature List, the Battleplan Spreadsheet, and Concept Wireframes to completely push out a streamlined and engaging gamified experience.

No-Risk Refund Policy

If you attended the entire workshop and felt the knowledge and experience do not benefit your life in a tangible manner as promised, we insist on refunding you 100% of your registration fees. To request a refund, you must do so within 24 hours of the workshop, and you must be present for the entire workshop. We unfortunately can't help if you didn't get much out of it because you were absent, but as long as you were here, we will make sure you have a mind-blowing experience.

Overview of the ONLINE Workshop

Gamification is a field that is substantially taking off in today's world. Today there are hundreds of Gamification Case Studies with ROI stats in the double or triple digits. However, there still are many misconceptions and misunderstanding on gamification, especially when it comes to actually implementing good gamification design into your own projects.

This workshop will be about how to implement great gamification design that drives numbers through Yu-kai Chou's Octalysis Framework. Published in late 2012, the Octalysis Gamification Framework has become a global standard, being translated into over 18 different languages, and transforming many businesses throughout the world.

The premise of Octalysis is that an experience is not motivating simply because it has "game mechanics" and "game elements" in them. Every single game in the market has game mechanics in it, but most games are still unsuccessful. It is unrealistic to think that, once you take those game elements (such as Points, Badges, and Leaderboards) that are even found in boring games and plug them into your project, your project will automatically be fun and successful.

Instead of focusing on various game mechanics and game elements, Octalysis focuses on the 8 Core Drives, which are our inner drives that motivate us to do our every action. Everything we do is based on one or more of these 8 Core Drives; which means that if none of these 8 Core Drives are present, there is no motivation, and no behavior happens.

Among the 8 Core Drives, there are also different "natures" of those Core Drives. White Hat Core Drives make people feel powerful and in control, but there is no sense of urgency; Black Hat Core Drives make people feel urgent, obsessed, even addicted, but in the long-run it leaves a bad taste in their mouths because they are not in control of their own actions. Extrinsic Motivation Core Drives motivates users through rewards, goals, and achievements, but users don't necessarily enjoy the activity itself and may drop out after obtaining the reward; whereas Intrinsic Motivation Core Drives motivate users because they want to enjoy the experience - they would even pay in order to do the activity.

This workshop will focus on how to use the Octalysis Framework to design motivating experiences that bring out our 8 Core Drives to completely meet your business objectives, whether it would be to close sales quickly, raising funding for your organization, motivate employees, create obsessive users, becoming a better parent, or motivate yourself towards good habits.

Why Should I Sign Up For this Workshop?

You should take the workshop if you:

1. Want to reduce your time to product-market-fit by half (very tangible for any company with a burn-rate)
2. Have problems supercharging users during onboarding so that they share with their friends
3. Have problems with retaining users after 3-6 months of usage
4. Are managing people that are not entirely thrilled about doing their daily work
5. Have customers who are not engaged in your marketing campaigns but require repetitive nagging
6. Feel like you could use some extra motivation in your own personal improvement
7. Want to incentivize veteran users to contribute to your ecosystem instead of leaving for your competitors
8. Want to be more persuasive in all types of communications such as negotating for better sales deals, funding, and compensation packages.

Agenda

The workshop is broken down into three sections:

Day 1: Applying the 8 Core Drives (Pacific Time: 8AM - 12PM Dec 4)

We will cover the basic groundwork of Octalysis, including topics such as:

1. Gamification as Human-Focused Design
2. Why most gamification projects fail
3. Core Drive 1: Epic Meaning & Calling
4. Core Drive 2: Development & Accomplishment
5. Core Drive 3: Empowerment of Creativity & Feedback
6. Core Drive 4: Ownership & Possession
7. Core Drive 5: Social Influence & Relatedness
8. Core Drive 6: Scarcity & Impatience
9. Core Drive 7: Unpredictability & Curiosity
10. Core Drive 8: Loss & Avoidance
11. Black Hat vs White Hat Gamification
12. Left Brain (Extrinsic Tendency) vs Right Brain (Intrinsic Tendency) Gamification
13. 4 Experience Phases of a Player's Journey: 1) Discovery 2) Onboarding 3) Scaffodling 4) Endgame
14. Practice applying the 8 Core Drives to attendee projects towards earning the Level 1 Octalysis Certificate

Day 2: Applying the Octalysis Strategy Dashboard + Gamification Ideation/Brainstorming Process (Pacific Time: 8AM - 12PM Dec 5)

Day 2 will be about combining the knowlege of the 8 Core Drives from Day 1 to the Octalysis Strategy Dashboard, which is the first step of every client engagement with the Octalysis Group. Then the group will practice and apply the Octalysis Ideation/Brainstorming methodology.

1. Introduce attendee projects that require improving
2. Introduction of the Octalysis Process, starting with Defining the Strategy Dashboard
3. Group work through defining Business Metrics and Game Objectives
4. Group work through defining User Profiles and Player Types
5. Group work through defining Desired Actions and Win-States
6. Group work through defining Feedback Mechanics and Triggers
7. Group work through defining Rewards and Incentives
8. Introduction of the Octalysis Brainstorming/Ideation Process
9. Group Ideation work-through of the Discovery Phase
10. Group Ideation walk-through of the Onboarding Phase
11. Group Ideation walk-through of the Scaffodling Phase
12. Group Ideation walk-through of the Endgame Phase
13. Introduction of the Power-Ease Feature List through Spreadsheets

Day 3: PE Feature List, Battleplan Spreadsheets, and Concept Wireframes (Pacific Time: 8AM - 12PM Dec 6)

Day 3 will be focusing on narrowing down all the brainstormed features from Day 2 and understanding how to pick out the best ideas and how to design the inner mechanics of how all the concepts work together. This will include the Octalysis Battleplan Spreadsheet, which defines concepts such as the Reward Schedule, Activity Loop, and Balanced Economy etc. Attendees will also see examples of concept wireframes and best principles in that.

1. Attendees Introduce themselves and their own projects
2. Solidifying the Power-Ease Feature List from Day 2
3. Apply Power Score and Ease Scores to ideas
4. Determine rollout features vs future rollout features
5. Introducing the Octalysis Battleplan Spreadsheet
6. Defining the Structure, Desired Actions, and Rewards Tab on the Battleplan Spreadsheet
7. Understanding Level Up Schedules
8. Work through Boosters and Powerups that tie into Levels
9. Work through potential Mystery Box and Loot Box Designs
10. Work through Badges and Achievement Symbols
11. Introduction of Concept Wireframes and Storyboarding
12. Design Concept Wireframes and Storyboarding for Final design

Why Does Gamification Work?

Gamification is described by Yu-kai Chou as "Human-Focused Design," as opposed to "Function-Focused Design." Most design systems are function focused - assuming people will do the activities and simply optimizes for efficiency. Even traditional UX/UI/Usability focuses on making tasks "easier" to do, assuming users already have motivation, instead of creating motivation itself. Human-Focused Design optimizes for human emotion and motivation, ultimately creating behavior that drives business results.

The reason why we term this craft gamification is because the gaming industry is the first to master Human-Focused Design. There is no real purpose for playing a game. You have to do your taxes, go to work, go to school, but you never have to play a game. The instant a game is no longer fun, people leave the game - they play another game, check their emails, or go on Youtube.

Because games have spent decades trying to figure out how to get the masses to spend hours everyday engaging with their platforms when there is no real purpose to them, we are now learning how to apply that discipline to services that have important functions but aren't as emotionally engaging. As long as you can define a Desired Action, we can improve motivation towards it. Gamification combines many fields such as game design, game dynamics, motivational psycology, behaviorial economics, UX/UI, neurobiology, technology platforms, and business systems to drive measureable results.

And don't just take our word on it. As noted above, there are hundreds of detailed case studies showing gamification providing an extremely high amount of ROI in the double or even triple digits.

About the Speaker

Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Google, Tesla, LEGO, Boston Consulting Group, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by RISE, and was also awarded "Gamification Guru of the Year Award" for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, eBay, Huawei, Fidelity, AIG, Verizon, HP, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.

This is your once-in-a-year opportunity to Invest in yourself, to Invest in your growth, to learn from the top expert and achieve breakthrough success.

There is a revolution coming. Soon there will be a major gap between those who understand behavioral science and those who don’t. You worked hard to get where you are today. If you are investing in anything, invest in yourself. Take this step today and watch your life transform for the next 20 years!

Closing Testimonials

"Yu-kai is at the cutting edge of the field of behavior design."

-Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

"I’ve been following Yu-kai’s work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It’s great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem."
-Susie Wee, VP and CTO of Networked Experiences at Cisco Systems

“Yu-kai’s reputation precedes him in the field of gamification, so I know him professionally before I know him personally. Professionally he’s as efficient and effective as a black hat hacker. But personally, he’s as kind and passionate as a white hat artist. Yu-kai himself is the perfect embodiment of his octalysis framework. You may have only seen some aspect of him; but believe me, he has all 8 sides of the octagon, plus the center—he’s sensational.”
-Michael Wu, Chief Scientist of Lithium

"I've been tracking the development of Octalysis for over 2 years now, and It's become a comprehensive framework for enterprise gamification. Psychology is at the core of every activity, and game designers are masters at it. Yu-kai's framework has mapped out the various dimensions for reasoning about and optimizing a gamified enterprise process. I have no doubt that it will make its way into business school text books soon."
-Moataz Rashad, Former Head of Software Architecture at Sony Mobile

Yu-kai is the real deal. His experience, expertise and passion make this a “must read” for those looking to grasp the possibilities available through applied gamification."
-Jeff Gates, formal counsel to U.S. Senate Committee on Finance and author of Guilt By Association

“Yu-kai’s book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don’t walk, to get your copy – I highly recommend it.”
-Chuck Pickelhaupt, VP of Emerging Technologies R&D for Fidelity Investments

“Yu-kai shows us that gamification is about customer centric thinking, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization.”
-Paul Brown, Regional VP of AIG Japan

Yu-kai’s Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turn key for gamification in any product and service design.
-Dr. Jianming Dong, Chief User Experience Architect at Huawei