2026 One Love Cooler Bash Vendor Registration
Overview
Saturday, March 22, 2026 – Houston, TX
The Spring Reggae Bash returns as the official kickoff event of 2026, bringing together thousands of fans for a high-energy celebration of Reggae, Dancehall, and Hip-Hop culture.
Featuring a powerful lineup of top DJs, performers, and nightlife hosts, this event is set to deliver an unforgettable experience that blends Caribbean vibes with Houston’s urban culture.
🎟️ Attendance & Demographics
We anticipate a crowd of over 6,000 attendees from across the Greater Houston area, including local tastemakers, culture-focused consumers, and music lovers ready to celebrate the start of festival season.
This event is built for attendees who love:
- Reggae, Dancehall, Soca, and Afrobeats
- Hip-Hop, street culture, and nightlife
- Food, cocktails, and outdoor experiences
🛍️ Vendor Opportunities
Vendor space will be highly limited, with restricted availability in each category to maximize visibility and sales for participating brands.
Categories include:
- Food & beverage vendors
- Boutique retail & lifestyle brands
- Art, crafts, and custom product vendors
- Apparel, accessories, and merch
- Health & wellness products
Vendor Benefits:
- Face-to-face exposure to 6,000+ engaged attendees
- Exclusive category placement
- Primary location placement and signage options
- Opportunity to launch new products to a diverse audience
Priority will be given to unique, high-quality, and culturally aligned vendors.
📍 Location & Experience
Spring Reggae Bash will take place at a large outdoor venue in Houston, offering space for music, dancing, food experiences, and brand activations.
Expect:
- Big sound
- High-energy DJs
- Food trucks
- Specialty cocktails
- Artisan vendors
- A festival-style environment
🚀 Why Participate
This is a high-impact, high-visibility opportunity to put your brand in front of a diverse, engaged, music-driven audience at the very start of the 2026 season.
As the lead-off event of the year, it carries strong marketing momentum, including:
- Broad social media reach
- City-wide promotion
- Influencer partnerships
- Email marketing + digital advertising
Vendors benefit from being part of one of Houston’s biggest spring entertainment events before festival season officially kicks off.
📝 Registration
Vendor space will sell out quickly.
Because categories are exclusive, we will approve applications based on:
- Brand alignment
- Product uniqueness
- Demand category
- Overall fit for the event
Approved vendors will receive:
- Load-in details
- Map + placement
- Vendor rules & requirements
📣 Final Note
Spring Reggae Bash is more than a vendor opportunity — it is a chance to connect with thousands of consumers who love music, culture, nightlife, and authentic experiences.
Kick off the year with a powerful sales and branding moment inside one of Houston’s most culturally vibrant events.
ALL SALES ARE FINAL
Good to know
Highlights
- 7 hours
- In person
Refund Policy
Location
SoHo Festival Grounds
13711 Almeda School Road
Houston, TX 77047
How do you want to get there?
Organized by
The International Reggae Group
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