This course is a comprehensive 4-hour workshop focused on developing a donor retention plan based on what research shows REALLY WORKS. Facilitated by Lori Hunter Overmyer, CFRE, you will learn to track overall gains and losses in donors and gifts and use that information to develop better cultivation and retention strategies.
WHO: Designed for fundraising professionals at the intermediate to advanced level with responsibility for donor cultivation. Teams of two from each agency should include a development professional and a data collection professional. If your organization does not have a data professional, your organization can send any additional team member who would have insight into your data or find value in a better understanding of it. You may also attend as a team of 1, for the same registration fee listed below.
WHEN: Friday, October 10, 2025
8am-12pm: for Organizations/agencies with budgets under $1,000,000
1pm – 5pm: for Organizations/agencies with budgets over $1,000,000
WHERE: American Red Cross, 995 E Broad Street
Columbus, Ohio 43205
COST: $120 per team (teams of one and two people will be charged the same registration fee). Registration is limited to the first 12 teams in each cohort!
REGISTRATION DEADLINE EXTENDED: Wednesday, October 8, 2025
Pending approval for 4 CFRE CE Credits.
