Join us for a practical, hands-on, live online workshop series for designing and executing a Customer Advisory Board (CAB) program in the COVID era. Mike Gospe, CAB strategist & professional facilitator, is your coach and guide with vast experience in both in-person and virtual CAB engagement techniques. He'll introduce key concepts and help you apply them to your unique company, program, and objectives. Get the guidance and answers you need to execute your best 2022 CAB program with confidence.

We'll cover:

• How to design & execute a 2022 CAB engagement model during the COVID era by integrating virtual, CAB breakout "pods”, and in-person engagement techniques
• How and why virtual CAB meetings work when properly constructed (lessons learned from 46 virtual CAB meetings facilitated in 2020-21)
• How to differentiate your CAB from your competitors’ CABs
• Secrets for recruiting CXO customers
• Rules for building the best agenda & content
• Lessons on expert facilitation, virtual moderation, & hybrid thinking
• How to keep your CAB members engaged between meetings
• When to set up a CAB alumni program
• and much more!

If you are launching your CAB for the first time, or if you want to take your program to the next level, you won’t want to miss this unique CAB Masterclass series.

First session: January 19, 2022, 8 - 9 am PACIFIC, followed by 3 weekly sessions and a final private 1:1 session.

Included in the CAB Masterclass:

• 4 one-hour live online sessions
• Private coaching session with Mike on your unique CAB program
• 2 CAB operations manuals
• 3 CAB Masterclass workbooks

Bonus: the course fee is 100% credited back when you purchase any of our other CAB services during 2022.

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This is your "Customer Advisory Board (CAB) in a box"

In this 5-part live online training program, Mike walks you through the process and tells you what you need know. Our new, hands-on CAB Masterclass provides you with a strategy and best practices for designing your best CAB program with confidence.

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Meet your instructor: Mike Gospe, CAB Strategist & Facilitator

For more than 20 years, Mike has planned and facilitated 250 CAB meetings globally (in-person & 46 virtually in 2020-2021). From start-ups to Fortune 500 companies, he has guided leadership teams to execute successful CAB programs to achieve desired business outcomes. His broad experience spans many industries including technology, medical devices, hospitality, energy, financial services, and more.

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Register for our January/February live-online series (5 sessions)

Space is limited: class size is kept small so we can dive into the details of your specific CAB program. You'll receive personalized, tailored coaching.

* Session 1: January 19, 2022: 8 - 9 am PACIFIC

Mark your calendar for 3 additional sessions. (You'll receive a Zoom invite for all session dates upon registration.)

* Session 2: January 26, 2022: 8-9 am PACIFIC

* Session 3: February 2, 2022: 8- 9 am PACIFIC

* Session 4: February 9, 2022: 8 - 9 am PACIFIC

* Session 5: a private 1:1 to be scheduled at your leisure

Can't make a class? No worries. Let me know and we'll schedule a make up date.

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What CAB Managers are saying about the CAB Masterclass

"Mike's Masterclass delivers a CAB in a box - everything to help us frame the key elements, objectives, and approaches we needed to ensure success with our CAB. Really appreciated the help and guidance!"  - Rich, Splunk

"Mike’s course exceeded my expectations! His 1:1 approach provided relevant, action-oriented coaching and a ton of resources." – Tricia, Absolutenet

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FAQs

What happens after I register?

Each registrant will receive a personalized Zoom invitation from me with details regarding the entire masterclass series (4 dates).

Prior to the start of the first session, each participant will receive an online survey regarding their CAB experience, priorities, and questions. I will use this information to construct a practical and relevant agenda for each session.

In addition, copies of my CAB operations manuals will be shipped to your location. Books will be shipped from Amazon, so please allow 7-10 days for delivery. (US students only.)

What if I can't attend one of the sessions?

No problem. If you have a schedule conflict, contact Mike to discuss alternatives.

How can I contact the organizer with any questions?

To learn more about the Masterclass or Mike Gospe's CAB services, please contact me at mikeg@kickstartall.com.

Is my registration fee or ticket transferable?

No. Each ticket allows one specific participant to attend the Masterclass. Multiple attendees will require multiple tickets. 

However, a private Masterclass for your entire team is also available. Ask for details.