In this highly informative and timely presentation Ken Miller, CFRE from Denali Fundraising will be presenting a three-hour workshop on basic and advanced best practices for direct mail campaigns.

With the very important 2021 holiday giving fundraising season soon upon us, it is ever more important to have a successful direct mail program to acquire and retain individual donors in today’s fundraising environment. This presentation will include:

• 4 reasons to mail often this upcoming year
• How to set up your annual mailing calendar
• 3 ways to minimize your costs
• How to correctly write a donor centric letter
• Best practices remit and #10 envelopes
• Premiums, freemiums and the art of reciprocity
• The why and how to get a mailer match
• Appeal vs. acquisition vs. affinity mail lists
• The importance of a good mail house and what they do
• How and why we track and analyze direct mail results and ROI
• 4 new ways to do advanced mailers and why

Cost is only $20 for this information packed workshop. This workshop offers 3.0 CFRE CE credits.

Ken Miller, CFRE is the president and founder of Denali Fundraising Consultants, a nonprofit fundraising and management consulting company located in Anchorage, Alaska. A graduate of Dartmouth College after a long career in sales and management he began working in the field of nonprofit development in 2010 for four years before starting Denali FSP Fundraising Consultants in 2014. He was awarded his Certified Fund-Raising Executive (CFRE) designation in 2016 and is a member of the of the Association of Fundraising Professionals (AFP) Global board of directors and is a certified AFP Master Trainer