Effective Business Building Strategies for Communication to close sales!
Effective Business Building Strategies for Communication to close sales!
Fri, Feb 10, 2023 11:00 AM EST (-05:00)
$349
Actions Panel
2021 Communication Management Pro Series: Strategy
Strategy is the keystone to effective communication. Up your game and join IABCSD for the second session in the Pro Series: Strategy.
When and where
Date and time
Location
Online
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Eventbrite's fee is nonrefundable.
About this event
Communication Strategy: Up Your Game
Are you respected as a strategic player? Maybe it’s time to up your game. Learn from Cason Lane, ABC and of Cason Lane Strategic Communications, who has spent 25 years in strategic communications. In this session, Cason will discuss the anatomy of a communications strategy, what separates strategic thinkers from tactical ones, and some real-world examples of what strategy looks like in action — from internal communications to marketing to corporate social responsibility.
Networking is an important feature of our IABC chapter gatherings, so please plan to stay following Cason's hour presentation for a Q&A about CMP® and SCMP® certification hosted by Danielle Bond, SCMP and Vice Chair IABC Executive Board.
ABOUT THE 2021 COMMUNICATION MANAGEMENT PRO SERIES:
Professional communicators must draw on a powerful and diverse set of skills to guide and strengthen their organizations, teams or clients. Ethics sets the foundation. Strategy is the keystone. Analysis ensures architectural integrity. Engagement, context and consistency are the mortar that brings all the pieces together to build success.
Join the IABC Los Angeles, Orange County, San Diego, San Francisco and Silicon Valley chapters and explore each of these key areas in our 2021 Communication Management Pro Series. Each session is led by a seasoned communications leader who knows what today’s C-suite and employers are looking for and what’s needed to pass the IABC Communication Management Professional (CMP®) and Strategic Communication Management Professional (SCMP®) exams. Use the series to work toward your CMP or SCMP certification in 2021 (the exams will be held in May following the series) or simply use it to refresh or improve your communication management knowledge and practice.
