2020 SITEC E-Commerce Class 201: Product Branding & Strategy
Event Information
Description
BRANDING ISN'T A LOGO, IT'S NOT YOUR NAME. IT'S MORE THAN A STRATEGY. IN FACT, BRANDING CANNOT BE SEEN. BRANDING CAN ONLY BE FELT.
MODULE: E-COMMERCE PROCESS
TOPIC: EC201 - PRODUCT BRANDING & STRATEGY
LANGUAGE: ENGLISH
About this class
Think about the most amazing companies you have ever interacted with.
Where does that excitement to try on the ADIDAS latest collections come from?
Why do APPLE products alleviate stress and allow for a state of delighted bliss?
How is it that you open every single ZALORA email they send you, even though no giftable holidays are coming up?
This is branding. This is business mixed with emotion and engagement and expectation. This is mission and customer participation mixed into one. It encompasses your web presence, communications, and products. It’s baked into your product details, customer emails, and shopping cart checkout page.
This is the difference between brands who “get it” and those which don’t. Great branding is the most powerful currency a company can have. People purchase products because of a story, an emotional connection they feel with a brand. As ecommerce owners and managers, building a powerful and engaging online brand is our most important work.
And yet, so few brands invest early and often in their online branding strategy. How you present your brand across the web matters –– and it matters from day 1.
This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand.
We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can apply for your e-commerce business.
RSVP NOW BEFORE THE SEAT IS SOLD OUT. FREE OF CHARGE.
Agenda
13:30 Registration
14:00 Introduction to SITEC
14:10 Coach - Shiao Chan, CEO, Brandsenz
16.00 Group photo session, refreshments & networking
* This class will be conducted in English.
Who should attend?
Online sellers, e-commerce service providers, SME business, retailers, chain stores, entrepreneurs, university graduates and anyone interested in the e-commerce
Enquiry & Registration:
Website: http://bit.ly/2020ECCLASSSCHEDULE
Email: ecclass@sitec.com.my
Tel: 0104419960 (Salman)
*This program is organized by SITEC with the support of Invest Selangor. FREE Admission
About SITEC:
SITEC (Selangor Information Technology and E-Commerce Council) was initiated by Selangor State Government in 2015. We conduct a series of seminars aiming at increasing the e-Commerce know-how for Small and Medium Enterprises. We also host forums and discussion panels inviting emerging and successful e-commerce entrepreneurs to share their stories and real-world experiences. We hope this can serve as the catalyst for the traditional industry to transform their business successfully online and help Selangor to stay at the forefront of social-economy growth driven by this new and fast growing world of e-commerce.
This event is free of charge. However if you cannot make it, do have the courtesy to alert us via email ecclass@sitec.com.my or just buzz me via WhatsApp at 010 441 9960 (so that we can tell the caterer as to how much food we need to prepare to minimise wastage).SITEC has also invited companies from the e-commerce industry to come and open counters. You can visit their counters before and after the class to find out more about e-commerce services offered.
Below are some reminder for you:
1) Registration
Event will begin at 1400 and registration starts at 1330. Check-in process is simple, just show us the barcode/QR code of your mobile ticket, or tell us your name will do.
2) Seats
Free seating. Please fill up the front row first. :)
3) Refreshments
Delicious local delicacies are waiting for you after the class.
4) Location
SDCC (Selangor Digital Creative Centre) is located inside i-City Shah Alam (https://goo.gl/maps/nd3Ma8sHUwm). Look for E-28-1, we are at 1st floor and there's a bunting at the staircase, you won't miss it.
5) Parking Rate
Monday to Sunday (6am - 7pm): 1st 2 hour or part thereof,RM3, Subsequent 2 hour of part thereof RM3.
Monday to Sunday (6pm - 6am): Per Entry, RM10
6) Upcoming Free Class Schedule
So I sincerely hope you do not give this a miss as especially if you are still new in the e-commerce industry. Thanks for reading this and I'll see u soon!
Best regards,
SITEC E-Commerce Division
0104419960
SITEC
