CFE Media and Technology is the world’s most foremost expert on how to market to engineers and educates its marketing partners about the engineering community’s content consumption needs better than any B2B media group in the market. CFE Media and Technology provides real solutions to four key engineer subscriber groups via multi-media platforms based on subscriber research and industry intelligence.

Join CFE Media and Technology for virtual day of education on marketing to engineers on Monday, April 27, 2020. Each of the presentations will be available on-demand, to view on your schedule. The presentations available for registration include:

Striking the Right Balance: Marketing to Engineers

Presented by Charley Thornton

Learning Objectives:

Examine the unique challenges of communicating with engineers today
Discover the need for credible, clear, communications to break through

Marketing to Engineers® Research Results: The Sales Channel and Email Habits

Presented by Patrick Lynch, MBA

Results of a new Marketing to Engineers® study focusing on engineers' preferences during the sales channel, and their email preferences and inbox habits

Togetherness: Aligning Sales and Marketing to Accelerate Growth

Presented by Jeff Davis

Learning Objectives:

How the modern buyer-seller relationship has changed
The cost of Sales and Marketing misalignment to their organization
How and why aligned teams significantly outperform their misaligned peers
A strategic framework to approach alignment transformation

Engineers' Panel

Featuring Tim Zelazny, Dr. Ha Dinh, Samuel Jiang, Sunondo Roy, and Erric Heitmann

An opportunity to hear from the engineers themselves regarding their marketing preferences

After purchasing your ticket, you will receive a confirmation email that will provide you with a link to access the presentations that will be available starting at 9:00 a.m. on April 27, 2020.

How can I contact the organizer with any questions?

Please contact Courtney Murphy at cmurphy@cfemedia.com or McKenzie Burns at mburns@cfemedia.com with any questions regarding the 2020 Marketing to Engineers® virtual event.

What's the refund policy?

Attendees will not be able to receive a refund once a ticket has been purchased.

2020 Marketing to Engineers® Virtual Event

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