Podcasting for Your Brand

Is podcasting the new book? For today’s brands and senior leaders, it just might be.

Whether you are leading a small business, nonprofit, startup, or scaling a growing company, podcasting has become one of the most effective ways to build trust, grow influence, and open doors. In this session, Sarah and Ray Smith of Speakerbox Media will share how brands like yours are using podcasting as a strategic tool, not just for marketing, but for real business growth.

You will walk away with insider strategies for launching or elevating a podcast that positions your brand as a trusted voice in your space.

Key Takeaways

• Why executive branding is replacing personal branding in B2B
• How to structure your content ecosystem to scale visibility and trust
• Overcoming podcast barriers: time, team, traction, and buy-in
• Real-world examples of how podcasts generate ROI
• What makes a podcast stick and how to avoid the “launch and fizzle” trap

SPEAKERS

Sarah Smith, Co-founder & CEO, Speakerbox Media

Ray Smith, Co-founder & COO, Speakerbox Media

Sarah and Ray Smith are the Co-founders of Speakerbox Media, a podcast agency and studio based in Houston. They help executives and brands build authority through video podcasting. With over 15 years of combined expertise in content strategy, multimedia production, and digital marketing, they have worked with Fortune 500 companies, high-growth startups, nonprofits, and mission-driven businesses to develop content ecosystems that drive influence, community, and measurable growth.

Featured in TechCrunch, SXSW, Afrotech, and KPRC, they are sought-after speakers on B2B video, executive brand authority, and the future of owned media.

DETAILS

📅 Date & Time: Friday, October 10, 2025, 8:30 AM - 10:30 AM

📍 Location: ION, 4201 Main St, Conference Room 031, Houston, TX 77002

🚗 Parking: Red Lot - Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for guest and event parking. Complimentary parking for up to 3 hours. Ion District Parking Garage - Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block away from the Ion. Our garage is available to all tenants and guests of the Ion and Ion District. Complimentary parking for up to 2 hours. Parking Map

👋🏼 Arrival Details: Upon your arrival, please look for signs that will direct you to our event space in Conference Room 031.

🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.

LIVESTREAM LINKS

To be added.

SMBHOU SPONSORS

Speke Fest 2025: Night of the Living Pod, Impact HUB Houston, The Ion, SESH Coworking, Trish Badger Photography, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.

SMBHOU NEEDS YOU

The Social Media Breakfast of Houston is a community of over 1,400 PR, marketing and small business professionals who meet monthly in Houston, both in person and online. We want to promote your business with a social media and email campaign to our members! In return, we are looking for breakfast sponsors starting at $100 a month. Want to be an exclusive sponsor in your category? Let’s talk. Email kami@zoeticamedia.com.