This event has been UPDATED since it was first published. View the UPDATED & Detailed SEO(Search Engine Optimization) Training course for beginners Information here.

16 Hours SEO(Search Engine Optimization) Training course is Instructor-led and guided and is being delivered from April 27, 2021 - May 20, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.

• Instructor-led and guided training
• Practical Hands-On, Highly Interactive training
• This course will be taught in English language
• All Published Ticket Prices are in US Dollars

16 Hours SEO(Search Engine Optimization)Training Course Schedule

• April 27, 2021 - May 20, 2021 US Pacific time
• 4 Weeks | 2 Hours on Tuesdays, 2 Hours on Thursdays every week US Pacific time
• 8:30 AM - 10:30 AM US Pacific time each of those days
• Please click here to add your city name and check your local date and time for the first session to be held on April 27, 2021 at 8:30 AM US Pacific Time.

Features and Benefits

• 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

Course Objectives

• Role of SEO in Web Design and Web Development
• Learn the foundations of SEO
• On-page optimizations
• Off-page optimizations
• SEO Performance Reporting
• SEO and Content Creation
• SEO and Content marketing
• Social Media and SEO

Who can take SEO(Search Engine Optimization)Training?

• Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Course Outline

1. Introduction to Search Engine Optimization

• The Evolution of Search Results
• How does SEO work?
• Benefit of SEO
• Difference between SEO, SEM, and SMM
• Google Search Architecture
• Ranking methodology
• Understanding the SERP and Search Operators
• Search algorithm updates
• The current state of SEO

2. Developing a Keyword Strategy

• Understanding User Intent
• Developing a Keyword Strategy
• Competition vs Conversion
• Keyword Tools
• Keyword Tactics
• Exercise: Keyword Discovery Process
• What is Keyword Research
• Business analysis process
• Types of Keywords
• Keyword Research Methodology
• Google Keyword Planner Tool
• Advanced Keyword Planning guide
• Paid Keyword Tools
• Keyword generation ideas
• Competition Analysis
• Competitor Metrics
• Finalizing the Keywords List
• Exercise: Keyword Discovery Process

3. On-Page SEO

• What are the Variable?
• Rich Snippets
• Pairing Keywords to Pages
• Tactics to Avoid
• Google website guidelines
• Fundamental On-page Factors
• Domain Name Optimization
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Headings & Footer Optimization
• SEO Content Writing
• Anchor Links Optimization
• Image Tag Optimization
• Sitemaps Optimization
• Robot.txt and its importance
• URL Redirecting Techniques
• Canonical Links
• Rich Snippets (Schema)
• One Box Answer Optimization
• Exercise: On-Page Optimization

4. Content Strategies

• Creating Power Pages
• Content Strategies
• Auditing Content
• Formatting for Readability
• Exercise: Content Process

5. Off-Page SEO

• Introduction to Offsite Optimization
• Google Link building guidelines
• Important factors of Link Building
• Types of Linking Methods
• Links Analysis Tools
• Directories Submissions
• Local Business Listing
• Classified Posting
• Generating Links from QA sites
• Guest Blogging and commenting
• Press Releases
• Social Media Links
• Document Sharing Links

6. Social Media for SEO

• What are the Social Signals?
• Social Media Optimization
• Reviews

7. Monitoring your SEO Efforts

• Insight Tools
• Common Reports and Metrics

8. SEO Performance reporting

• Website Position Analysis
• Website Monthly Reports
• Google Analytics Reports
• Search Console Keyword Reports
• Link Building Reports
• Competitor Reports
• Paid Tools for monitoring SEO campaigns

Student Testimonials and Reviews

"I attended all the SEO training sessions and they were of amazing value. All of them were extremely helpful and offered powerful information to help us build customized websites and achieve high search engine rankings. With instructor's friendly personality and organized style, we learned how to best use SEO to meet our website objectives. " - Julie, SEO consultant, Orlando ★★★★★

"The SEO education I received was of tremendous value which is a huge benefit for me and our company. The trainings relate back to the services we provide to our customers . I feel empowered after this SEO training and I will be able to generate more leads from my website and find more customers."-Tom, Search Engine Marketing Manager, Salt Lake City ★★★★★

" The trainer was incredibly knowledgeable and helped solve all the SEO problems we had on our website. He offered constructive and helpful advice on design, structure and ease of use. Now our website is coming higher in search engine rankings and we are getting more high quality traffic. I recommend this course to everyone"- Omar, SEO specialist, Charleston ★★★★★

"The teacher addressed each question with a thoughtful, helpful response, and tailored each presentation to the specific needs of the group. I have never experienced a more skilled, experienced presenter that has a unique gift for taking complicated information and explaining it in a way that everyone can understand.."- Paul, SEO Manager, San Francisco ★★★★★

" The teacher was a fabulous coach! His instructions were very clear and he really took the time to explain things to me when it all started to get complicated. He taught the SEO basics such as setting up pages, difference between on page and off page SEO and more. He was very understanding of our needs and would definitely recommend him to anyone thinking about improving search engine rankings organically" - Michelle, Web Designer, Philadelphia ★★★★★