This event has been UPDATED since it was first published. View the UPDATED & Detailed Google Ads, Google AdWords Training course for beginners Information here.

16 Hours Google Ads, Google AdWords Training course is Instructor-led and guided and is being delivered from April 27, 2021 - May 20, 2021 for 16 Hours over 4 weeks, 8 sessions, 2 sessions per week, 2 hours per session.

• Instructor-led and guided training
• Practical Hands-On, Highly Interactive training
• This course will be taught in English language
• All Published Ticket Prices are in US Dollars

16 Hours Google Ads, Google AdWords Training Course Schedule

• April 27, 2021 - May 20, 2021 US Pacific time
• 4 Weeks | 2 Hours on Tuesdays, 2 Hours on Thursdays every week US Pacific time
• 8:30 AM - 10:30 AM US Pacific time each of those days
• Please click here to add your city name and check your local date and time for the first session to be held on April 27, 2021 at 8:30 AM US Pacific Time.

Features and Benefits

• 16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
• Training material, instructor handouts and access to useful resources on the cloud provided
• Practical Hands-on Lab exercises provided
• Actual code and scripts provided
• Real-life Scenarios

Course Objectives

• Basics of Advertising on Google
• Pay Per Click (PPC) Campaign
• AdWords and keywords
• Google ad conversion and conversion tracking
• Display ads
• Remarketing
• Mobile ads

Who can take Google Ads, Google AdWords Training?

• Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in paid advertising on google.

Course Outline

This is a very comprehensive course outline to be covered in just 16 hours. Instructor will try to cover as much as possible in 16 hours based on students' preferences. Another 16 hours can be purchased for the same price by those interested in finishing the entire course.

1. Introduction to Google Ads

• Overview of Google Ads
• Account Setup
• Billing Methods
• Old Version vs. New version
• Google Ads Interface Tour
• Basic Google ads Terminology
• Recent updates in Google Ads
• Account structure in Google Ads
• Account Limits

2. Pay Per Click Campaign

• Types of Campaigns
• Defining the objective of the campaign
• Location Targeting
• Language Settings
• Google Partners
• Bidding Strategies
• Defining the Budget
• Ad Scheduling
• Ad delivery and Ad Rotation

3. AdGroups and Keywords Setup

• What is Ad Group?
• How to set up Ad Groups
• Keyword Research
• Keyword Match Types
• Broad Match
• Broad Match Modifier
• Phrase Match
• Exact Match
• Negative Match
• Keyword Planner Tool
• Creating a Plan with Estimations
• Adding Keywords to Ad Groups

4. Ad Formats and Guidelines

• Types of Ads
• Expanded Ad Format
• Responsive Ad Format
• Call Only Ad
• Structure of Ad
• Elements of Effective Ads
• Writing the Ad Copy
• Final URL of Ad
• URL Options
• Mobile URL Option
• Best and Worst Ads Examples
• Google Ads Guidelines
• Copyrights & Trademark Guidelines

5. Google Ads Auction and Bidding

• What is Ads Auction
• What is Ad Rank
• What is Quality Score
• How to improve Quality Score
• Improving Ad Relevance
• Improving Landing Page Experience
• Improving the CTR
• What is Actual CPC?
• How QS affects the Cost?
• Types of CPC’s
• Bidding Strategies
• Auction Insights Tool

6. Ad Extensions

• Sitelinks Extension
• Callout Extension
• Structured Snippet
• Call Extension
• Message Extension
• Location Extension
• Affiliate Location Extension
• Price & Promotion Extension
• App Extension
• Automated Extensions

7. Conversion Tracking

• What is Conversion
• Types of Conversions
• Website Conversion
• App Conversion
• Call Conversion
• Offline Conversions
• Implementation Conversion Tracking
• Practical Case Study
• Analyzing Conversion Reports
• ROI Calculation

8. Campaign Reports Analysis

• Key Performance Indicators (KPIs)
• Different Levels of Data Analysis
• Segmenting Data
• Filtering Data
• Column Customization
• Search Terms Report
• Auction Insights Report
• Keyword Reports
• Automated Rules
• Dimensions Report

9. Display Ads Campaign

• What is Display Ads
• Objectives of Display Campaign
• Bidding Strategies
• Budget Settings
• Audience Targeting Methods
• Demographic Targeting
• Content-based Targeting
• Automated Targeting
• Types of Ad Formats
• Creating Custom Ads
• Conversion Tracking
• Gmail Ads
• Creating a Gmail Ads Campaign

19. Remarketing Campaign

• What is Remarketing
• How to build audience list
• Types of Remarketing Audience
• Website audience
• App Audience
• Customer List
• Custom Remarketing List
• Create a Remarketing Campaign
• Remarketing Ads
• Conversion Tracking
• Common troubleshooting issues.
• Measuring Results of Campaign

20. Video Marketing with YouTube

• Why video marketing?
• Setting a Video Campaign
• The objective of Video marketing
• Instream Ads
• Discovery Ads
• YouTube Targeting options
• Bidding Types
• Type of YouTube Ads
• Creating a YouTube Ad
• Remarketing Lists on YouTube
• Reporting and Analysis

21. Mobile Marketing Campaign

• Why Mobile marketing
• Types of Mobile marketing campaigns
• Creating Universal app campaign
• Bidding Strategies
• Location & Budget settings
• Ad Formats
• Conversion Tracking
• Reports

22. Google Ads Tools

• Opportunities Tool
• Account Access Levels
• Change History Tool
• PPC Manager Account (My Client Center)
• Google Ads Editor
• Google Scripts
• Business Manager
• Account Linking