Introduction to Narrative, Framing and Testing

Society is built on narratives. Narratives of our past, present and future are the scaffolding of our political systems, social structures, and our own thinking. The old narratives told us things would only get better, if we work hard, we’ll do well in life, and ‘we’ are better than ‘them’. These narratives have failed us. We need new narratives, to bring new worlds into being.ABOUT USFor over a decade PIRC has been supporting movements for social, economic and climate justice to map, develop and strengthen compelling narratives that transform culture and policy. We work collaboratively across the UK and Europe, embedded in social movements, using participatory tools and methodologies. In this time of multiple crises, where people’s beliefs and worldviews can become more open to change, where previously entrenched cultural narratives can shift, we are working to diversify, democratise and deepen civil society’s crucial work in this area…OUR TEAMOur team has experience in participatory facilitation, community-building, mixed methods research and graphic design. Together, we have been exploring how language and lived experience shape social change since 2010.