PAY ATTENTION!

In our age of information (which is really an age of communication and should be called the age of attention), WHAT YOU PAY ATTENTION TO BECOMES WHO YOU ARE!

When looking at the world, you can divide much of it into fads, trends or principles. Each can be used as a lense through which you can look at what is going on around you – whether it's business, design, the economy (including the real estate marketplace) or your personal life.

Learn how to protect and direct your most valuable resource – YOUR ATTENTION – with renowned keynote speaker and "futurist" David Zach. During this engaging and often humorous presentation titled "Fads, Trends and Principles," David will teach you how to to identify the strategic and tactical difference between each so you can:

Better understand and use knowledge of current and future tends and traditions;
Learn how to play with fads without getting too distracted;
Identify and live by principles;
AND learn how to pay attention to what matters most to you.

Sponsorship opprtunties are available for this event. Click here to download our flyer to learn more.

This presentation is a must, not just for REALTORS®, but for marketing professionals, new product developement and management officers, business owners, architects and real estate developers. Learn how to better identify real trends so you can plan with principle instead of wasting time and money on fads.

David Zach, Keynote Speaker

David Zach is a renowned national keynote speaker who has presented to world-class, innovative organizations including 3M, Booz, Allen Hamilton, Abbott Labs, IBM, Intel and Lucent Technologies. He's also very active within the architect and design community, as a board member of the American Chesterton Society and the previous public director on the Board of the American Institute of Architects.

David is a professionally trained futurist (not to be confused with a psychic). He earned his master's degree in Studies of the Future from the University of Houston-Clear Lake. David works with associations, corporations and colleges offering insights on the personal and professional impact of strategic trends relating to the future of technology, economics, business, education, demographics and society.

Prior to starting his own company, David worked for Northwestern Mutual and Johnson Controls in the roles of environmental scanning and strategic planning. He has also taught Future Studies in the School of Education at the University of Wisconsin-Milwaukee. He gives talks about 50 times a year over the past 30 years totaling over 1500 keynote presentations and has written two books.

In December 2012, he received an AIAS Presidential Citation from the American Institute of Architecture Students. Past activities include: Wisconsin Small Business Development Center Advisory Council, AIA-WI Board, Future Milwaukee Advisory Board, Community Advisory Board for NPR station WUWM, board member of Elnnovate.

REinvent Speaker Series: David Zach "Fads, Trends & Principles"

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