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How to use Eventbrite's promotional tools

Eventbrite provides free promotional tools to help you sell out your event! Easily gain presence in search engines, integrate with Facebook and Twitter to connect with attendees, use discount codes and public discounts to incentivize registration, and track the performance of your promotional efforts — all through Eventbrite.

PRO TIP: Want to see how Eventbrite promotional tools are working for you? Just scroll to the bottom of your Event Dashboard for an overview, or return to the Invite & Promote section of Manage to drill down on how your promotional efforts are going (and use this data to drive better campaigns!)

NOTE: Public events listed in the Events Directory include event tags. Event tags are automated and based on your event location, event type, event topic and event sub-topic. Setting an event sub-topic is only available for U.S. events at this time and you can't edit or add additional tags for your event.

Optimize for search and discovery

When you create an event, we generate a URL that's readable and SEO-friendly to make your event listing easier to find and promote. This means that there’s less work on your part to ensure attendees are more likely to discover your events across various search engines; it’s all done for you when you make your event Live! Your event is public by default, which means it will be: • Indexed by major search engines (like Google, Yahoo!, and Bing) • Made available to our distribution partners, like Eventful • Listed in our public event-search directory, making it easy to find by event seekers.

EXAMPLE: www.eventbrite.com/coastal-music-fest-2014-tickets-55555555 (the numbers represent your unique event ID.)

PRO TIP: Boost your event's SEO and reach more attendees by finding and using the right keywords on your event listing. eblink{Check out our blog for a step by step guide=>https://eventbrite.com/blog/boost-your-events-seo-ds00/}.

NOTE: Make sure that your event is marked as Public by going to Step 3: Additional Settings on your event’s Edit page to take advantage of optimized search and discovery. Select an Event Type, Event Topic and Event Sub-Topic (U.S. only) to make it easier for attendees to find your event. If everything looks correct, and you're still not seeing your event populate 24 hours after being published, eblink{check out these troubleshooting tips=>https://www.eventbrite.com/support/articleredirect?anum=3802}.

Sell tickets directly on Facebook

Sell tickets directly on Facebook
Sell tickets directly on Facebook

Use the power of social networks to sell more tickets! With our Add to Facebook tool you can eblink{make tickets available directly on your Facebook event=>https://www.eventbrite.com/support/articleredirect?anum=3401}. People can register for your Eventbrite event without leaving Facebook. That makes it more likely that interested people turn into attendees.

TIP: You can also use Twitter to promote your event.

Create a stand-out event listing

Use your event listing to really sell your event! eblink{Create a compelling Event Description=>https://www.eventbrite.com/support/articleredirect?anum=3326} in Step 1: Event Details. Paint a picture of what’s to come. Highlight your main attractions and include info that people look for before registering: • Parking options • Directions to the location starting from major landmarks, • ID requirements for entrance/participation • Your event’s refund policy You can even eblink{add images=>https://www.eventbrite.com/support/articleredirect?anum=3226} and/or eblink{video=>https://www.eventbrite.com/support/articleredirect?anum=3233} to your event listing. Try including images from a previous year’s event or sponsorship logos if you’ve got some top-tier sponsors supporting your event. Create a custom header by eblink{adding an event image=>https://www.eventbrite.com/support/articleredirect?anum=3226}; it’s a great way to sell your event to prospective attendees.

NOTE: Make sure that you have permission to use the images and/or videos you plan to include on your event listing.

Create promotions with discount codes, public discounts, and access codes

Discount Codes is a great tool that lets you eblink{set up discount codes=>https://www.eventbrite.com/support/articleredirect?anum=3295} or eblink{discounts available to the general public=>https://www.eventbrite.com/support/articleredirect?anum=3229}. You can also eblink{create access codes=>https://www.eventbrite.com/support/articleredirect?anum=3922} to reveal hidden tickets specifically created for a sponsor, members of the press, and employees. The Discount Codes tool lives on your event’s Manage page under Invite & Promote. Also, you can set up as many as you’d like (and even choose what ticket types they apply to.)

EXAMPLE: You can use discounts codes to: • eblink{Entice people with early-bird pricing=>https://www.eventbrite.com/support/articleredirect?anum=3448} • Push limited time offers — like flash sales or “deals-of-the-day”

Send email invitations

Use the eblink{Email Invitations=>https://www.eventbrite.com/support/articleredirect?anum=4814} tool on your event’s Manage page to invite prospective attendees to your event. Or leverage our partnerships with eblink{MailChimp=>https://www.eventbrite.com/support/articleredirect?anum=3888} and eblink{EventKingdom=>https://www.eventbrite.com/support/articleredirect?anum=3882} for even more email-customization options and higher per-day sending limits.

Use a custom link in marketing materials

You can eblink{create a custom URL (web address)=>https://www.eventbrite.com/support/articleredirect?anum=3301} for your event listing to make it easier to promote your event.

EXAMPLE: The event listing URL “https://www.eventbrote.com/e/Houston-Hotdog-Eating-Championship-of-2014-555555555” has been customized via Page URL on the Event Dashboard (found on the Manage page) to “https://houston-hotdogs.eventbrite.com”. The former ensures that your event listing is properly indexed and searchable, while the latter is easier to remember.

Sell tickets on your own website

With eblink{Eventbrite’s new embedded checkout=>https://www.eventbrite.com/support/articleredirect?anum=40956}, people register for your event on your website. They’re never redirected to Eventbrite’s event listing. That increases the chances that people complete their registration and connects attendees more closely to your brand. The new embedded checkout is available as a button and as a ticket box.

TIP: If you’ve customized your event URL, the code generated using the classic Buttons widget will reference the auto-generated event URL for your event listing while the code generated using the classic Text Link widget will reference your custom URL. This is solely for eblink{tracking=>https://www.eventbrite.com/support/articleredirect?anum=3296} purposes.

Monitor campaign effectiveness with tracking links

Individualized tracking links for promoters and marketing campaigns give you insight into eblink{what sources are referring the most traffic and ticket sales=>https://www.eventbrite.com/support/articleredirect?anum=3296}.

TIP: You can find a number of additional third-party resources on the eblink{Eventbrite Spectrum page=>https://www.eventbrite.com/spectrum/}. eblink{The Planning and Promotion section of our blog=>https://eventbrite.com/blog/category/event-planning-promotion/} is also great resource when it comes to managing your events!

Turn attendees into promoters with an affiliate program

You can eblink{set up an affiliate program=>https://www.eventbrite.com/support/articleredirect?anum=4030} to reward event promoters for the referral sales they generate. Invite people or post the sign up link to your website to gather more promoters, and choose whether to give a percentage of ticket sales or a flat rate. Create this in the Manage section of your event under Invite & Promote.

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