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How to add a Facebook Pixel to your event

Our self-service tool for Facebook tracking pixels supports two types of tracking: "Facebook Pixel ID" (track website visits across all of your Eventbrite pages) and "Standard Events" (track specific conversion events). Visit the eblink{Facebook Advertiser Help Center=>https://www.facebook.com/business/help} to learn more and check out the eblink{Facebook Implementation Guide=>https://www.facebook.com/business/help/952192354843755} for detailed instructions.

TIP: eblink{Learn how to get started with tracking pixels=>https://www.eventbrite.com/support/articleredirect?anum=41045}.

Get your Facebook Pixel ID

1. Log in to your Facebook Business Manager account.

You can log into your Facebook Business Manager account eblink{here=>https://business.facebook.com/}.

2. Select Business Manager. Then choose Pixels.

3. Click "Create a Pixel".

NOTE: For an existing Facebook Pixel, select Actions > View Pixel Code instead.

4. Name your Facebook Pixel. Then review the terms and click "Create Pixel".

5. Save your Facebook Pixel ID.

For “Select a Setup Method," choose “Manually Install the Code Yourself”. On the next page, your Facebook Pixel ID is located in the value “fbq(‘init’, ‘xxxxxxxxxxxxxxxx’). Copy and save your Facebook Pixel ID.

TIP: The Facebook Pixel ID is usually 15-16 digits long.

PRO TIP: You can also find your Facebook Pixel ID in the value “src=”https://www.facebook.com/tr?id=xxxxxxxxxxxxxxxx”.

Add a Facebook Pixel to your Eventbrite event

1. Log into your account.

Event creators can log into their Eventbrite account eblink{here=>https://www.eventbrite.com/myevents target=_blank}.

2. Select your event.

NOTE: Eventbrite Music — if you’re not defaulted to the Events page (where events for the selected organization show), eblink{switch your organization=>https://www.eventbrite.com/support/articleredirect?anum=41411} in the top-right of the screen. Then click “Events”.

3. Click "Tracking Pixels" (under Analyze).

4. Select "Facebook pixel". Then enter your Facebook Pixel ID.

You can apply the Facebook Pixel to "This Event" or "All Events". • This Event — The current event you're working on. • All Events — All of your Eventbrite events.

TIP: Selecting "This Event" when adding a tracking pixel to an event that has eblink{multiple dates/times=>https://www.eventbrite.com/support/articleredirect?anum=3467} will apply to all events in your overall event schedule. You can't add a tracking pixel to an individual event in your schedule.

PRO TIP: “Make purchase” is a special website action that fires on order confirmation and passes through the value and currency of the order. As long as you add your Facebook Pixel ID in the main area, Eventbrite’s Tracking Pixel tool fires the event on order confirmation.

NOTE: For this action to fire correctly, Eventbrite shares your event’s value and currency with Facebook.

5. Optional: Add Standard Events to your Facebook pixel.

Click "Add Standard Event" and select the placement. Then select the Website Action you want to fire in your Facebook dashboard. You can add your Standard Event trigger to any of the following Eventbrite placements: • Event Listing — Your event page where attendees register • Event Register — Your order form where attendees enter required information to complete registration • Event Order Confirmation — The order confirmation page attendees see when the order completes • Ticket Form Widget — The eblink{classic ticket form widget=>https://www.eventbrite.com/support/articles/en_US/How_To/how-to-sell-eventbrite-tickets-registrations-on-your-website-using-embeddable-widgets?lg=en_US#5} • Reserved Seating - Pick a Seat — The page where attendees select a specific seat in the venue for an event using Reserved Seating Then select the corresponding Website Action you want to fire in Facebook Business Manager for that Standard Event trigger.

TIP: Setting a eblink{website action=>https://www.facebook.com/business/m/one-sheeters/facebook-pixel-events target=_blank} for a placement categorizes the pixel firing as such (e.g., placing the pixel on "Event Register" with "Website Adds of Payment Info" means an attendee reaching the order form is recorded as adding payment information). This is useful when planning future marketing efforts targeting attendees that specifically reach this point in the registration process.

NOTE: Avoid using the same website action for multiple placements.

Additional Resources

1. Reference Materials.

• eblink{Create a Custom Audience using events=>https://www.facebook.com/business/help/666509013483225} • eblink{Check that your pixel is active=>https://www.facebook.com/business/help/218844828315224} • eblink{Troubleshoot your pixel=>https://www.facebook.com/business/help/2002296616688309} • eblink{Use the Facebook Pixel Helper=>https://www.facebook.com/business/help/198406697184603}

2. Save.

Click "Save" to finish setting up your Facebook Pixel.

PRO TIP: You can add more than one Facebook Pixel to your event(s). Repeat Steps 4-5.

NOTE: Click the "trash can" icon next to the pixel type to delete and remove it from the event.

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