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Set up a tracking pixel with Google Universal Analytics

Updated by Support

Category: Reporting on Events

To use Google Universal Analytics with Eventbrite, create a new property in your Analytics account and get the tracking ID. Then go to “Tracking pixels” (under “Marketing”) and select “Add new pixel”. Enter in your tracking ID and save. Eventbrite automatically adds in the rest of the tracking pixel code to your checkout.

<h2 id="01">Before you start</h2> <p>☑️ You already have a Google Analytics account.</p> <p>☑️ You’re using or plan on using Universal Analytics. Eventbrite doesn’t support Google Analytics 4 at this time.</p> <p>☑️ If you need help viewing your data, visit the <a href="https://support.google.com/analytics" target="_blank">Google Analytics Help Center</a>.</p> <h2 id="02">1. Create a new Universal Analytics property.</h2> <p>In your Google Analytics account, create a Universal Analytics property for your event. For the URL, enter in your event’s URL.</p> <p>If you need help with this step, <a href="https://support.google.com/analytics/answer/9304153#UA" target="_blank">follow these steps from Google’s Help Center</a>.</p> <h2 id="03">2. Copy your tracking ID.</h2> <p>Find your tracking ID in your property’s settings. Tracking IDs for universal analytic properties begin with “UA-”.</p> <p class="text-small l-pad-vert-2 l-pad-hor-2 card l-mar-top-2"><b>NOTE:</b> If your tracking ID begins with “G-“, then you have a Google Analytics 4 property. Google Analytics 4 is not supported, so you’ll need to create a new property with Universal Analytics.</p> <h2 id="04">3. Go to your Event Dashboard.</h2> <p>In Eventbrite, go to <b>Manage events</b> in your account. Then select your event.</p> <h2 id="05">4. Go to “Tracking pixels” (under “Marketing”).</h2> <h2 id="06">5. Click “Add new pixel” (under “Google Universal Analytics”).</h2> <h2 id="07">6. Choose between “This event” or “All events”.</h2> <ul><li><b>This event</b> — This pixel will only be on your current event. It won’t be included if the event is copied.</li><li><b>All events</b> — This pixel is on all events on your account, even ones you create later.</li></ul> <h2 id="08">7. Paste your tracking ID.</h2> <h2 id="09">8. Save your changes.</h2> <h2 id="10">9. Confirm your pixel is firing.</h2> <p>To test your pixel, install the <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk" target="_blank">Tag Assistant</a> in your browser. Then, visit your event page and check the extension.</p> <p>Your Google Analytics pixel will fire the following actions:</p> <ul><li><b>event_listing</b> — when users visit your event listing</li><li><b>event_register</b> — when users load the order form</li><li><b>event_confirmation</b> — when users complete a purchase</li></ul> <p>If you’ve enabled ecommerce, your pixel will also record transaction information (like the total amount paid and currency).</p> <p>Ecommerce data won’t be 100% accurate. It doesn’t account for refunds, transfers, or manual transactions. Attendees’ privacy settings may also block your pixel from firing. For the most accurate information about your event sales, view your reports.</p> <h2 id="11">Related articles</h2> <ul><li><a href="https://support.google.com/analytics/answer/1008015" target="_blank">Get started with Analytics</a></li><li><a href="https://support.google.com/analytics/answer/1009612" target="_blank">Set up Ecommerce Tracking</a></li><li><a href="https://www.eventbrite.com/support/articleredirect?anum=27019" target="_blank">Set up cross-domain tracking with embedded checkout and Google Analytics</a></li></ul>

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