Set up a simple image tracking pixel

1. Go to your Manage page.

Event creators can log into their Eventbrite account eblink{here=>https://www.eventbrite.com/myevents target=_blank}. Then select your event.

NOTE: Eventbrite Music — if you’re not defaulted to the Events page (where events for the selected organization show), eblink{switch your organization=>https://www.eventbrite.com/support/articleredirect?anum=41411} in the top-right of the screen. Then click “Events”.

2. Click "Tracking Pixels" (under Analyze).

3. Select "Simple Image Pixel". Then apply to your events.

You can apply the Simple Image Pixel to "This Event" or "All Events". • This Event — Only the event you're working on. Even if the event is copied, this pixel won’t be copied to the new event • All Events — All of your Eventbrite events, including newly created events

TIP: If you add a tracking pixel to an eblink{event with multiple dates and times=>https://www.eventbrite.com/support/articleredirect?anum=3467}, and choose "This Event" it applies to all events in your event schedule. You can't add a tracking pixel to just one event in your event schedule.

4. Add "Conversion Events" to your simple image pixel.

Use the drop-down menu to choose which page you want the simple image tracking pixel to fire on. You have 5 options: • Event Listing — Your event listing where attendees view your event description, logo, and available tickets. • Event Register — Your order form where attendees enter required information to complete registration. • Event Order Confirmation — The order confirmation page attendees see when the order completes. • Ticket Form Widget — The eblink{classic ticket form widget=>https://www.eventbrite.com/support/articles/en_US/How_To/how-to-sell-eventbrite-tickets-registrations-on-your-website-using-embeddable-widgets?lg=en_US#5}. This widget only applies to events that eblink{do not qualify for our embedded checkout=>https://www.eventbrite.com/support/articleredirect?anum=41635}. • Reserved Seating - Pick a Seat — The page where attendees select a specific seat in the venue for an event using Reserved Seating.

TIP: You can remove a conversion event from your tracking pixel by simply clicking "Remove".

NOTE: For the cleanest conversion data, you should use a different image pixel for each of your conversion events.

5. Copy and paste the image URL from your ad server to your simple image pixel on Eventbrite.

This URL always starts with "https://" and is the full URL in quotes after “src =” in your image pixel code.

EXAMPLE: Looking at this eblink{sample code=>https://cdn.evbstatic.com/s3-s3/static/images/en_US/my_events/manage/analyse/tracking_pixels/simple_image/sample_code.png target=_blank}, the image pixel URL you should enter is just https://abcdefg.1234.net/tracking. This is just a sample code, and your image pixel URL will vary based on your pixel provider.

6. Modify your image pixel based on the information you want to collect.

You can include information about each transaction in tracking pixels loaded on the order confirmation page. To do this, include one of these three strings in the URL and we'll substitute the correct value at the time of purchase: • ORDERID — The Eventbrite order ID which identifies this unique transaction. This can be used to fetch additional data about the order from the Eventbrite API later or when referencing the order in your event reports. • ORDERTOTAL — The total amount charged to the customer. This will be set to 0 for free orders. • ORDERCURRENCY — The currency used for the order, like USD, GPB, or CAD. Strings are not case sensitive, so “ORDERID” and “orderid” will act the same. Do not use the parameter names as variables (e.g. “orderid=ORDERID”). As in the example below, use different names for parameters and variables.

EXAMPLE: If you add a simple image pixel with a URL like "http://example.com/mypixel.gif?id=ORDERID&amount=ORDERTOTAL&cur=ORDERCURRENCY", we'll load the following based on the transaction: http://example.com/mypixel.gif?id=54321&amount=59.99&cur=USD.

7. Click "Save".

Your changes aren't saved automatically.