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VRARA Detroit

Why Join The VRARA? (

The VR/AR Association (VRARA) is the global marketing association for virtual reality and augmented reality, connecting leading solution providers with brands and customers.

VRARA is an industry association that strives to offer a connected global community of members through its many local chapters that hold bi-monthly local events.  Chapters are run by a local Chapter President(s) that helps coordinate events, case studies, promote member companies and connect and introduce members in the local community and across the globe.

 The goals of the VRARA are: 

  1. To Create opportunities for influencers, companies, and individuals to meet, showcase, and collaborate on VR and AR innovations. 
  2. To promote the use of VR and AR for enterprise, entertainment, marketing, social connectivity and productivity 
  3. To foster education and research on VR and AR activity related to new and unknown implications on human psychology and sociology. 
  4.  To assist members on growing their knowledge, getting professional exposure, growing your business, increasing profitability and reducing risks.

 Connecting Customers with Solution Providers:

The VRARA is focused on creating a member community of not only VR and AR solution providers and content creators, but also having a large percentage of members being the brands and customers of VR and AR. This serves to accelerate networking, and sharing of knowledge through case studies. 

Creating the Best Experiences and Accelerating Efficient Growth

By connecting cross vertical knowledge at a global scale, the VRARA helps members accelerate their go-to-market strategy. If you're a brand or enterprise looking to deploy a VR or AR solution, there are now thousands of solution providers globally. The VRARA can help you learn from case studies and connect you with the best solution providers for your use case. 

 Who Joins the VRARA?

  • Media and Entertainment companies
  • Advertising Agencies
  • Retailers
  • Brands
  • Professional sports teams
  • Software developers
  • Hardware developers
  • Healthcare operators
  • Aerospace and Defense Corporations
  • Real-Estate Architects and Developers
  • Content creators and video producers
  • Academic and entrepreneurship institutions
  • Analysts and research firms

 Member Benefits:  

  • VRARA staff around the world in major cities to help you with business development, marketing, and events. 
  • Attendee passes for all chapter events 
  • Discounts to 3rd party events such as VRAR World, AWE, VRDC, VR2020, ITC, VR Summit, VRX, CVR, Immersive Tech and many more! 
  • Unlimited access to research reports and publications generated by the VRARA
  • Discounts on paid 3rd party research when available
  • Participate in the VRARA Blog, Webcast, YouTube show, and Podcast
  • Participate in Industry Committees on research, white papers, best practices
  • Full access to the ‘The VRARA’ member directory
  • VRARA and partner speaking opportunities
  • Opportunities to sponsor bi-monthly events and special events, and feature your company on the Association email newsletter
  • Introductions to VCs and angel investors

 Membership Types:

Annual membership dues allow the association to fund Chapter events, research and case studies, and provide the infrastructure needed to facilitate assisting members in networking and promoting their services to other members. 

Independent Consultant or Individual: Individuals not part of, or representing a company.

Start-Ups: Less than $5 million in revenues

Corporate: Greater than $5 million in revenues

Academic & Institutions: Universities & other non-profits

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