UXPA Norfolk is a local chapter of the User Experience Professionals Association (UXPA). “User Experience” (UX) encompasses all aspects of our interaction with a company, its services, and its products (from websites, consumer products, advertisements, virtual environments, etc). The purpose of this group is to provide social and educational platforms for professionals in Hampton Roads to engage in the field of User Experience (UX). Our members are employed in a wide variety of disciplines, including design, human factors, human-computer interaction, information science, web development, informatics, marketing, and teaching. We are colleagues in pursuit of a common goal: better products and services, better working, and better living through usability.