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U.S. Dept of Health and Human Services, Administration for Community Living

The U.S. Department of Health and Human Services Administration for Community Living launched What is Brain Health?, a cognitive health awareness communications campaign which seeks to change and amplify the national conversation surrounding brain health. With so much fear and stigma surrounding brain health, many Americans are avoiding the topic. As a result, the What is Brain Health? campaign seeks to normalize the idea through a positive and optimistic tone and introduces the concept of “brain health” as a key component of overall health. The campaign encourages 60-70 year olds to learn more by visiting and join the conversation through the campaign social media channels, local events, and partnerships. 

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