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UCLA Anderson

The Wilbur K. Woo Greater China Business Conference aims to bring business leaders, professionals, academics, and students together to discuss business trends, challenges, and impacts of the increasing role of Greater China in the global economy. It also aims to provide a collaborative platform for participants to build networks, exchange ideas, and share knowledge.

A keynote speech and a CEO exchange will highlight the connections between Greater China and California focusing on economic opportunity. Panel discussions featuring industry experts who share their experiences and ideas on industry trends will explore growth strategies for firms in China and California.

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