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The House of Beautiful Business

Experiences for people who care about the relationship of humans and technology like it would actually mean the world.

The House of Beautiful Business is a pop-up community that follows some of the largest gatherings of the global tech and business world. It is designed to offer an intimate space for meaningful conversations about technology and humanity. 

Its first exhibition will take place during Mobile World Congress 2017 in La Casa de la Seda, a guild house in the heart of Barcelona. In addition to its great architectural and artistic value, it offers 6 distinct spaces and meeting rooms that will become the stage for talks, discussions, workshops, meetings, breakfasts, and dinners, as well as just beautiful procrastination during Mobile World Congress.

If software is eating the world, we might as well have a glass of wine with it. 

Meet fellow MWC attendees, as well as founders, futurists, artists, and philosophers. Explore how to lead with purpose and passion; build human companies and workplaces; create beautiful products, services, experiences; and design connectedness in the age of exponential technologies. 

The House of Beautiful Business is a project by The Business Romantic Society together with IXDS (, A Hundred Years (, and Leberecht & Partners (

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