It’s been called “Push-button planned giving” and “Donor Motivation for Dummies…” in a good sense that is. It is the recipe – everything you need to double the effectiveness of your planned giving professionals.
In order for planned giving programs to be sustainable, they must be more cost effective. Sustainable, proactive planned giving programs are essential to the multigenerational viability of nonprofits, yet, many nonprofits are struggling to maintain a strong, sustainable planned giving model. Urgent financial needs and short-term organizational goals often compete with the long-term nature of planned giving, forcing the planned giving program to the bottom of the priority list – both in terms of time and resources.
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